Social Media Management and Ads

I'm looking for a skilled social media manager to oversee our Facebook and Instagram accounts. The primary focus will be on creating and running engaging video content ads aimed at generating leads.

Key Requirements:
- Manage Facebook and Instagram platforms
- Create engaging video content
- Run targeted ads to generate leads
- Monitor analytics and adjust strategies accordingly

Ideal Skills:
- Proven experience in social media management
- Strong video production and editing skills
- Expertise in running lead generation ads
- Analytical mindset to track and improve performance

Please provide samples of previous work and a strategy outline.