Social Media Expert for Pet Store

I'm seeking a social media expert to help boost my new online pet goods store. The primary focus will be on Facebook, Instagram, and Pinterest. The goal is to drive sales through strategically planned and executed content.

Key Responsibilities:
- Develop a comprehensive social media strategy aimed at increasing sales
- Create engaging user-generated content to foster customer interaction and brand loyalty
- Manage and oversee the execution on the top three US social media platforms
- Develop a monthly content calendar aligned with marketing objectives.
- Monitor and respond to customer comments and messages in a timely manner.
- Collaborate with pet influencers to create authentic promotional content.
- Track key performance metrics and prepare weekly reports.
- Analyze competitor social media strategies to identify strengths and opportunities.
- Ensure social media content is optimized for search engines.
- Develop and manage social media contests to generate buzz.

Ideal Candidate:
- Proven experience in social media marketing with a strong record of ROI
- Exceptional strategic planning and content creation skills
- Passion for pets would be a plus

The budget for this project is under $1,000. Focus on improving the sales conversion rate through social media campaigns. Focus on collaborating with well-known pet bloggers to create authentic promotional content. The expected duration for this project is 3 months. The content should prominently feature product showcases demonstrating the variety and quality of pet goods available. Preference for collaborating with health and wellness pet influencers to create authentic promotional content. The content should have an emotional connected style to best attract and engage our target audience. Provide high-level performance reports on a weekly basis. Provide detailed weekly performance reports covering metrics such as engagement rate, follower growth, and sales conversion rate.