Social Media Ads Specialist Needed
Budget: $10 – $30 CAD
About the Event:
The Maiden Street Borborbor Carnival in Ho is an upcoming cultural event designed to celebrate the rich heritage of the Volta Region. The event will feature 20 Borborbor groups, various traditional activities, and local vendors. To promote this event and build a community, we seek a skilled Technical Digital Marketer.
Job Summary:
We are looking for a talented and experienced Technical Digital Marketer to manage and optimize our social media presence across Meta platforms (Facebook, Instagram, WhatsApp). The ideal candidate will be responsible for linking all Meta accounts, running advertising campaigns to increase likes and followers, and organically growing our WhatsApp community with individuals interested in Ewe culture, festivals, and Borborbor.
Key Responsibilities:
Meta Account Management:
Ensure seamless integration and linkage of Facebook, Instagram, and WhatsApp accounts.
Grant necessary admin rights and access to team members.
Monitor and maintain account security and compliance with Meta policies.
Social Media Advertising:
Design, launch, and manage ad campaigns aimed at increasing likes and followers on Facebook and Instagram.
Optimize ad spend to achieve the highest engagement and conversion rates.
Track and analyze campaign performance, making data-driven adjustments as needed.
Community Growth:
Develop and implement strategies to organically grow the WhatsApp community.
Attract individuals interested in Ewe culture, festivals, and Borborbor to join the WhatsApp group.
Engage with community members to foster a sense of belonging and active participation.
Content Creation and Curation:
Collaborate with the event team to create engaging content that resonates with the target audience.
Schedule and publish regular posts, stories, and updates across all Meta platforms.
Ensure content aligns with the carnival’s branding and messaging.
Analytics and Reporting:
Utilize Meta Insights and other analytical tools to monitor social media performance.
Provide regular reports on key metrics, including growth, engagement, and ad performance.
Offer recommendations for continuous improvement based on data analysis.
Collaboration and Communication:
Work closely with the event coordinator and team members to align digital marketing efforts with event goals.
Participate in regular meetings to discuss strategies, progress, and results.
The Maiden Street Borborbor Carnival in Ho is an upcoming cultural event designed to celebrate the rich heritage of the Volta Region. The event will feature 20 Borborbor groups, various traditional activities, and local vendors. To promote this event and build a community, we seek a skilled Technical Digital Marketer.
Job Summary:
We are looking for a talented and experienced Technical Digital Marketer to manage and optimize our social media presence across Meta platforms (Facebook, Instagram, WhatsApp). The ideal candidate will be responsible for linking all Meta accounts, running advertising campaigns to increase likes and followers, and organically growing our WhatsApp community with individuals interested in Ewe culture, festivals, and Borborbor.
Key Responsibilities:
Meta Account Management:
Ensure seamless integration and linkage of Facebook, Instagram, and WhatsApp accounts.
Grant necessary admin rights and access to team members.
Monitor and maintain account security and compliance with Meta policies.
Social Media Advertising:
Design, launch, and manage ad campaigns aimed at increasing likes and followers on Facebook and Instagram.
Optimize ad spend to achieve the highest engagement and conversion rates.
Track and analyze campaign performance, making data-driven adjustments as needed.
Community Growth:
Develop and implement strategies to organically grow the WhatsApp community.
Attract individuals interested in Ewe culture, festivals, and Borborbor to join the WhatsApp group.
Engage with community members to foster a sense of belonging and active participation.
Content Creation and Curation:
Collaborate with the event team to create engaging content that resonates with the target audience.
Schedule and publish regular posts, stories, and updates across all Meta platforms.
Ensure content aligns with the carnival’s branding and messaging.
Analytics and Reporting:
Utilize Meta Insights and other analytical tools to monitor social media performance.
Provide regular reports on key metrics, including growth, engagement, and ad performance.
Offer recommendations for continuous improvement based on data analysis.
Collaboration and Communication:
Work closely with the event coordinator and team members to align digital marketing efforts with event goals.
Participate in regular meetings to discuss strategies, progress, and results.