Shopify Meta Pixel & Conversions API Fix

Project: Meta Pixel & Conversions API Fix — Nouracare (Shopify)
Background

Nouracare is a Shopify store selling postpartum wellness ritual sets. We have a Meta pixel (ID: 2391460904627576) installed with Conversions API connected through the Shopify Facebook & Instagram channel.
What's working:

PageView — Browser + Server, 7.0/10 match quality
ViewContent — Browser + Server, 7.4/10 match quality
Initiate Checkout — Server only, 8.7/10 match quality

What's broken:

Purchase — Server only, last received 16 days ago, only 2 total events ever recorded despite real purchases being made
Add to Cart — Server only, last received 17 days ago, 0.0/10 match quality
Neither Purchase nor Add to Cart are firing through the browser pixel at all

What we need:

Purchase event firing on both Browser AND Server with deduplication
Add to Cart event firing on both Browser AND Server with deduplication
All three working events (IC, Purchase, ATC) showing match quality above 7/10
Confirmed via live test in Events Manager Test Events tab before job is considered complete

What we don't need:

Any changes to PageView or ViewContent — these are working fine
A full pixel reinstall unless absolutely necessary — diagnose first

Known context:

There is a category restriction applied to the pixel but diagnostics confirm it is EU-region only and does not affect Australian traffic
The Shopify Facebook & Instagram channel is the current CAPI connection — check if token has expired or connection has dropped

Deliverable:

Screenshot proof from Events Manager showing Purchase and Add to Cart firing Browser + Server with match quality scores

Milestones:
Milestone 1 — Diagnosis ($15)

Review current pixel setup, CAPI connection, Shopify channel status
Identify exactly why Purchase and Add to Cart dropped off
Provide written explanation of the cause before touching anything

Milestone 2 — Fix & Test ($35)

Implement the fix
Confirm Purchase and Add to Cart firing Browser + Server
Live test via Events Manager Test Events tab
Share screenshot proof

Milestone 3 — Sign off ($20)

You do a real purchase on the store
Both events show up in Events Manager within 24 hours
Final confirmation call or Loom walkthrough showing everything working

Total: $70 AUD