SEO & Social Media Management Specialist

I'm looking for a skilled professional who can enhance my agency's online presence. Specifically, I need someone who can manage my Facebook, Instagram and Twitter accounts. This person will also be responsible for running paid ad campaigns on these platforms. The pay will be project-based, to be agreed upon before each campaign.

Key Responsibilities:
- Managing and optimizing SEO for my agency's website to increase traffic
- Creating and implementing social media strategies to generate leads
- Enhancing brand awareness through engaging and valuable social media content
- Running targeted ad campaigns on Facebook, Instagram and Twitter

Target Audience:
- My agency caters to both B2B and B2C clients, so the specialist should be able to craft content and strategies that appeal to both audiences.

The ideal candidate should have:
- Proven experience in SEO and social media management
- A track record of increasing website traffic and generating leads
- Strong understanding of both B2B and B2C marketing dynamics
- Proficiency in paid ad campaigns on Facebook, Instagram and Twitter
- Excellent communication and collaboration skills
- Ability to work on a project-to-project basis
- A proactive and creative approach to problem-solving

Please provide examples of previous projects you've worked on that are relevant to this job. A detailed proposal outlining your strategies and expected outcomes will be highly appreciated.