Remote Marketing Director for Lane Automotive -- 2
Budget: $100 – $200 USD
Project Description
We are looking for an experienced Remote Marketing Director to lead marketing strategy, performance marketing, brand growth, CRM, website optimization, and multi-channel campaign execution for Lane Automotive.
Lane Automotive is a premier supplier of high-performance automotive parts and accessories, serving racers, hot rodders, truck owners, and off-road enthusiasts worldwide. The company operates in the performance automotive aftermarket industry with a strong ecommerce platform, distribution network, and established market reputation.
This is a senior-level freelance leadership role for a marketing professional who can manage both strategy and execution. The selected freelancer will help improve marketing ROI, lead campaigns, manage budgets, oversee marketing operations, optimize digital channels, and report results clearly to leadership.
This role is suitable for a serious, experienced marketing leader with strong knowledge of ecommerce, performance marketing, customer acquisition, CRM, website conversion, and multi-brand growth.
All communication, file sharing, project coordination, milestone setup, invoicing, and payments must remain on Freelancer.com.
Role Objective
The main objective of this role is to build and scale a strong marketing engine across multiple business units and brands.
The selected freelancer will help Lane Automotive:
Drive measurable revenue growth through marketing
Improve ROI across paid and organic channels
Strengthen customer acquisition and retention
Improve website conversion and ecommerce performance
Build better CRM, reporting, and marketing workflows
Align marketing strategy with business goals
Improve team accountability and campaign execution
Key Responsibilities
The Marketing Director will be responsible for:
Developing and executing marketing strategy across multiple brands and channels
Managing marketing plans, campaign priorities, and growth roadmaps
Leading marketing team members across performance, content, CRM, ecommerce, and digital functions
Managing marketing budgets and improving ROI across campaigns
Overseeing Google Ads, Meta Ads, social media, content, website, and CRM initiatives
Reviewing campaign performance, ROAS, CAC, CPA, CTR, conversion rates, and revenue impact
Improving website performance, landing pages, CMS workflows, UX, and ecommerce conversion
Managing or overseeing CRM systems, customer data, lead tracking, and marketing automation
Ensuring brand consistency across website, ads, email, social media, and customer-facing materials
Creating performance reports and presenting clear recommendations to leadership
Coordinating with internal teams, external agencies, vendors, and business partners
Expected Deliverables
Weekly Deliverables
Campaign performance updates
Marketing team execution updates
Channel performance review
Priority action plan
Key risks, blockers, and opportunities
Monthly Deliverables
Full marketing performance report
ROI and channel analysis
Budget tracking and optimization recommendations
Website, CRM, and ecommerce performance review
Growth recommendations for the next month
Quarterly Deliverables
Marketing strategy review
Growth roadmap
Performance improvement plan
Budget and resource allocation recommendations
Multi-brand marketing direction
Success Metrics
Success will be measured by:
Improved marketing ROI
Increased revenue contribution from marketing
Better paid campaign performance
Improved website conversion and ecommerce results
Stronger customer acquisition efficiency
Better CRM and reporting visibility
Stronger team execution and accountability
Clear alignment between marketing activity and business goals
Required Experience
Please apply only if you have strong experience in most of the following:
2–5+ years of marketing experience
Senior marketing, growth marketing, or marketing director experience
Experience managing marketing teams or cross-functional marketing operations
Experience with ecommerce, distribution, retail, or product-based businesses
Experience managing multiple brands, business units, or product categories
Strong understanding of ROI-driven marketing strategy
Hands-on knowledge of Google Ads, Meta Ads, GA4, CRM, CMS, and reporting systems
Experience improving ROAS, CAC, CPA, conversion rates, and revenue attribution
Strong ability to analyze campaign, revenue, customer, and CRM data
Excellent leadership, communication, and project management skills
Ability to work independently in a remote freelance environment
Experience in automotive, aftermarket parts, performance products, ecommerce, retail, or distribution is preferred but not required.
Tools and Platforms
Experience with the following is preferred:
Google Analytics 4
Google Ads
Meta Ads
HubSpot or similar CRM
WordPress or similar CMS
Marketing automation tools
Reporting dashboards
Slack
Notion
Google Workspace
Working Style
This is a remote freelance role. Some overlap with U.S. business hours is preferred for leadership meetings, campaign reviews, and reporting.
The freelancer should be comfortable working with:
Executive leadership
Marketing team members
Ecommerce and operations teams
External agencies and vendors
Content, design, advertising, and technical contributors
The right person must be able to manage strategy, execution, reporting, team coordination, and performance improvement.
Compensation
Budget range: USD $100–$200/hour, depending on experience, scope, and agreed responsibilities.
A performance-based bonus may also be considered for strong results tied to revenue growth, marketing ROI, campaign performance, and measurable business impact.
The selected freelancer who is awarded the project and successfully completes the required onboarding documents, including the CV form and NDA, may receive a one-time $100 onboarding bonus, paid only through Freelancer.com as an approved milestone or platform payment.
Onboarding and NDA
After the project is awarded, the selected freelancer may be asked to complete required onboarding documents, including a CV information form and NDA.
Any required document sharing, signing, communication, milestone setup, invoicing, and payment will be handled through Freelancer.com.
Long-Term Opportunity
This is intended to be a long-term freelance leadership opportunity. For the right candidate, the role may expand into a broader senior marketing leadership position, with potential growth toward a Chief Marketing Officer-level function depending on performance and company needs.
How to Apply
Please include the following in your proposal:
A brief overview of your marketing leadership experience
Examples of ecommerce, multi-brand, or performance marketing projects you have managed
Your experience with Google Ads, Meta Ads, GA4, CRM, CMS, and reporting systems
Examples of results you have achieved, such as revenue growth, ROAS improvement, CAC reduction, CPA reduction, or conversion rate improvement
Your hourly rate and weekly availability
Your preferred process for managing strategy, reporting, and execution
We are looking for a serious, experienced marketing leader who can help build scalable growth systems and deliver measurable business results.
Hiring Contact
Hiring Contact: Chelsey Pallas
Title: HR / Talent Acquisition
Company: Lane Automotive
Company Website: https://www.laneautomotive.com/
Headquarters: Watervliet, Michigan, United States
Office Location: Remote
We are looking for an experienced Remote Marketing Director to lead marketing strategy, performance marketing, brand growth, CRM, website optimization, and multi-channel campaign execution for Lane Automotive.
Lane Automotive is a premier supplier of high-performance automotive parts and accessories, serving racers, hot rodders, truck owners, and off-road enthusiasts worldwide. The company operates in the performance automotive aftermarket industry with a strong ecommerce platform, distribution network, and established market reputation.
This is a senior-level freelance leadership role for a marketing professional who can manage both strategy and execution. The selected freelancer will help improve marketing ROI, lead campaigns, manage budgets, oversee marketing operations, optimize digital channels, and report results clearly to leadership.
This role is suitable for a serious, experienced marketing leader with strong knowledge of ecommerce, performance marketing, customer acquisition, CRM, website conversion, and multi-brand growth.
All communication, file sharing, project coordination, milestone setup, invoicing, and payments must remain on Freelancer.com.
Role Objective
The main objective of this role is to build and scale a strong marketing engine across multiple business units and brands.
The selected freelancer will help Lane Automotive:
Drive measurable revenue growth through marketing
Improve ROI across paid and organic channels
Strengthen customer acquisition and retention
Improve website conversion and ecommerce performance
Build better CRM, reporting, and marketing workflows
Align marketing strategy with business goals
Improve team accountability and campaign execution
Key Responsibilities
The Marketing Director will be responsible for:
Developing and executing marketing strategy across multiple brands and channels
Managing marketing plans, campaign priorities, and growth roadmaps
Leading marketing team members across performance, content, CRM, ecommerce, and digital functions
Managing marketing budgets and improving ROI across campaigns
Overseeing Google Ads, Meta Ads, social media, content, website, and CRM initiatives
Reviewing campaign performance, ROAS, CAC, CPA, CTR, conversion rates, and revenue impact
Improving website performance, landing pages, CMS workflows, UX, and ecommerce conversion
Managing or overseeing CRM systems, customer data, lead tracking, and marketing automation
Ensuring brand consistency across website, ads, email, social media, and customer-facing materials
Creating performance reports and presenting clear recommendations to leadership
Coordinating with internal teams, external agencies, vendors, and business partners
Expected Deliverables
Weekly Deliverables
Campaign performance updates
Marketing team execution updates
Channel performance review
Priority action plan
Key risks, blockers, and opportunities
Monthly Deliverables
Full marketing performance report
ROI and channel analysis
Budget tracking and optimization recommendations
Website, CRM, and ecommerce performance review
Growth recommendations for the next month
Quarterly Deliverables
Marketing strategy review
Growth roadmap
Performance improvement plan
Budget and resource allocation recommendations
Multi-brand marketing direction
Success Metrics
Success will be measured by:
Improved marketing ROI
Increased revenue contribution from marketing
Better paid campaign performance
Improved website conversion and ecommerce results
Stronger customer acquisition efficiency
Better CRM and reporting visibility
Stronger team execution and accountability
Clear alignment between marketing activity and business goals
Required Experience
Please apply only if you have strong experience in most of the following:
2–5+ years of marketing experience
Senior marketing, growth marketing, or marketing director experience
Experience managing marketing teams or cross-functional marketing operations
Experience with ecommerce, distribution, retail, or product-based businesses
Experience managing multiple brands, business units, or product categories
Strong understanding of ROI-driven marketing strategy
Hands-on knowledge of Google Ads, Meta Ads, GA4, CRM, CMS, and reporting systems
Experience improving ROAS, CAC, CPA, conversion rates, and revenue attribution
Strong ability to analyze campaign, revenue, customer, and CRM data
Excellent leadership, communication, and project management skills
Ability to work independently in a remote freelance environment
Experience in automotive, aftermarket parts, performance products, ecommerce, retail, or distribution is preferred but not required.
Tools and Platforms
Experience with the following is preferred:
Google Analytics 4
Google Ads
Meta Ads
HubSpot or similar CRM
WordPress or similar CMS
Marketing automation tools
Reporting dashboards
Slack
Notion
Google Workspace
Working Style
This is a remote freelance role. Some overlap with U.S. business hours is preferred for leadership meetings, campaign reviews, and reporting.
The freelancer should be comfortable working with:
Executive leadership
Marketing team members
Ecommerce and operations teams
External agencies and vendors
Content, design, advertising, and technical contributors
The right person must be able to manage strategy, execution, reporting, team coordination, and performance improvement.
Compensation
Budget range: USD $100–$200/hour, depending on experience, scope, and agreed responsibilities.
A performance-based bonus may also be considered for strong results tied to revenue growth, marketing ROI, campaign performance, and measurable business impact.
The selected freelancer who is awarded the project and successfully completes the required onboarding documents, including the CV form and NDA, may receive a one-time $100 onboarding bonus, paid only through Freelancer.com as an approved milestone or platform payment.
Onboarding and NDA
After the project is awarded, the selected freelancer may be asked to complete required onboarding documents, including a CV information form and NDA.
Any required document sharing, signing, communication, milestone setup, invoicing, and payment will be handled through Freelancer.com.
Long-Term Opportunity
This is intended to be a long-term freelance leadership opportunity. For the right candidate, the role may expand into a broader senior marketing leadership position, with potential growth toward a Chief Marketing Officer-level function depending on performance and company needs.
How to Apply
Please include the following in your proposal:
A brief overview of your marketing leadership experience
Examples of ecommerce, multi-brand, or performance marketing projects you have managed
Your experience with Google Ads, Meta Ads, GA4, CRM, CMS, and reporting systems
Examples of results you have achieved, such as revenue growth, ROAS improvement, CAC reduction, CPA reduction, or conversion rate improvement
Your hourly rate and weekly availability
Your preferred process for managing strategy, reporting, and execution
We are looking for a serious, experienced marketing leader who can help build scalable growth systems and deliver measurable business results.
Hiring Contact
Hiring Contact: Chelsey Pallas
Title: HR / Talent Acquisition
Company: Lane Automotive
Company Website: https://www.laneautomotive.com/
Headquarters: Watervliet, Michigan, United States
Office Location: Remote