Perfume Facebook Ad Design & Targeting

I'm running an online fragrance store, selling perfumes and colognes aimed at women and men. I need a professional to create compelling Facebook ads and strategically target the appropriate audience. The ultimate goal of this campaign is to increase sales.

Ideal Skills and Experience:
- Proven experience in crafting engaging Facebook ads
- Strong understanding of audience targeting
- Previous work within the fragrance or beauty industry is a plus
- Excellent copywriting and design skills
- Ability to analyze and optimize ad performance