Performance Marketing Expert for Meta & Google Ads
Budget: ₹37,500 – ₹75,000 INR
We are looking for an experienced performance marketer to manage and optimise our Meta (Facebook/Instagram) and Google Ads accounts with a single goal: generate consistent sales while maintaining strong ROI and low cost-per-purchase.
Our campaigns are active but need structured optimisation, rigorous creative testing, and accurate conversion tracking. The right candidate will take ownership of the accounts — auditing current setups, restructuring campaigns where needed, and scaling winning ad sets to maximise performance.
Although Meta and Google will be the primary focus, we’re also open to experimenting with complementary tactics (native ads, targeted press releases, etc.) when they can drive meaningful returns.
Key deliverables
Build and optimise conversion-focused campaigns across Meta and Google, with all activity tracked in GA4 and Meta Events Manager
Conduct a minimum of two creative/keyword testing rounds in the first month, with documented insights and recommendations
Deliver clear weekly performance reports covering spend, CTR, CPA, ROAS, and next steps for optimisation
Provide a scaling plan that outlines how to grow profitable campaigns beyond the pilot stage
Our campaigns are active but need structured optimisation, rigorous creative testing, and accurate conversion tracking. The right candidate will take ownership of the accounts — auditing current setups, restructuring campaigns where needed, and scaling winning ad sets to maximise performance.
Although Meta and Google will be the primary focus, we’re also open to experimenting with complementary tactics (native ads, targeted press releases, etc.) when they can drive meaningful returns.
Key deliverables
Build and optimise conversion-focused campaigns across Meta and Google, with all activity tracked in GA4 and Meta Events Manager
Conduct a minimum of two creative/keyword testing rounds in the first month, with documented insights and recommendations
Deliver clear weekly performance reports covering spend, CTR, CPA, ROAS, and next steps for optimisation
Provide a scaling plan that outlines how to grow profitable campaigns beyond the pilot stage