Performance-Based Lead Generation and Customer Acquisition
Budget: €250 – €750 EUR
Project Description:
We are a Berlin-based aesthetic clinic seeking a skilled Growth Marketing Partner with proven experience in the European or German market. The focus is on creating high-performing automated funnels, leveraging our existing customer database (6,000+ contacts), and running campaigns across multiple channels to acquire paying customers.
Key Responsibilities:
1. Automated Funnel Creation:
- Develop end-to-end lead-to-customer funnels using GoHighLevel (GHL).
- Integrate email, WhatsApp, and SMS nurturing sequences with appointment scheduling workflows.
- Implement referral systems and viral loops tailored to the German market for maximum conversions.
2. Campaign Management:
- Launch organic campaigns on Facebook, Instagram, TikTok, Google My Business, and other platforms.
- Gradually incorporate paid ad campaigns (Meta Ads, Google Ads) after optimizing organic efforts.
3. Analytics & Reporting:
- Set up Looker Studio for real-time tracking of campaign performance.
- Provide weekly reports on leads, cost per acquisition (CAC), conversions, and ROI.
4. Performance-Based Payment Structure:
- €20 per acquired customer (customer defined as one who completes a paid consultation or service).
- Bonus: 20% fee increase if CAC is reduced by 10% or more compared to the baseline established in the first month.
Ideal Freelancer Profile:
- Proven experience in scaling health or beauty brands in Europe or Germany.
- Expertise with GoHighLevel or similar platforms for funnel automation.
- Strong knowledge of Meta Ads Manager, Google Ads, and referral systems tailored to European audiences.
- Analytical skills with experience using Looker Studio or equivalent tools for transparent reporting.
- A track record of reducing CAC while scaling customer acquisition efforts.
Deliverables:
1. Fully functional lead-to-customer funnel integrated with GHL.
2. Campaigns leveraging our customer database via email, WhatsApp, and SMS.
3. Organic campaigns with gradual integration of paid ads.
4. Weekly performance reports with transparent CAC tracking.
Budget & Payment Terms:
- €20 per acquired customer during the initial phase.
- Separate ad budget provided by the clinic.
- Performance bonuses for achieving CAC reduction goals.
1. GoHighLevel Expertise: For building and automating lead-to-customer funnels.
2. Digital Marketing: To manage campaigns across multiple channels like Facebook, Instagram, TikTok, and Google My Business.
3. Facebook Ads and Instagram Ads: For creating and optimizing paid ad campaigns on Meta platforms.
4. Google Ads: To run effective search and display campaigns.
5. Email Marketing: To leverage your existing database of 6,000+ customers through targeted email campaigns.
6. WhatsApp Marketing: For direct communication and nurturing leads via WhatsApp.
7. Referral Marketing: To set up viral loops and referral systems.
8. Analytics & Reporting: Experience with Looker Studio or similar tools for transparent performance tracking.
9. Lead Generation: Expertise in acquiring and converting leads into paying customers.
10. Performance Marketing: To optimize campaigns for reducing CAC and improving ROI.
11. A/B Testing: For testing and optimizing ad creatives, messaging, and funnels.
12. Content Strategy: To create engaging content tailored to the German or European market.
13. German Language Skills: For creating campaigns that resonate with your target audience in Germany.
14. SEO/SEM: For organic growth through search engine optimization and marketing.
We are a Berlin-based aesthetic clinic seeking a skilled Growth Marketing Partner with proven experience in the European or German market. The focus is on creating high-performing automated funnels, leveraging our existing customer database (6,000+ contacts), and running campaigns across multiple channels to acquire paying customers.
Key Responsibilities:
1. Automated Funnel Creation:
- Develop end-to-end lead-to-customer funnels using GoHighLevel (GHL).
- Integrate email, WhatsApp, and SMS nurturing sequences with appointment scheduling workflows.
- Implement referral systems and viral loops tailored to the German market for maximum conversions.
2. Campaign Management:
- Launch organic campaigns on Facebook, Instagram, TikTok, Google My Business, and other platforms.
- Gradually incorporate paid ad campaigns (Meta Ads, Google Ads) after optimizing organic efforts.
3. Analytics & Reporting:
- Set up Looker Studio for real-time tracking of campaign performance.
- Provide weekly reports on leads, cost per acquisition (CAC), conversions, and ROI.
4. Performance-Based Payment Structure:
- €20 per acquired customer (customer defined as one who completes a paid consultation or service).
- Bonus: 20% fee increase if CAC is reduced by 10% or more compared to the baseline established in the first month.
Ideal Freelancer Profile:
- Proven experience in scaling health or beauty brands in Europe or Germany.
- Expertise with GoHighLevel or similar platforms for funnel automation.
- Strong knowledge of Meta Ads Manager, Google Ads, and referral systems tailored to European audiences.
- Analytical skills with experience using Looker Studio or equivalent tools for transparent reporting.
- A track record of reducing CAC while scaling customer acquisition efforts.
Deliverables:
1. Fully functional lead-to-customer funnel integrated with GHL.
2. Campaigns leveraging our customer database via email, WhatsApp, and SMS.
3. Organic campaigns with gradual integration of paid ads.
4. Weekly performance reports with transparent CAC tracking.
Budget & Payment Terms:
- €20 per acquired customer during the initial phase.
- Separate ad budget provided by the clinic.
- Performance bonuses for achieving CAC reduction goals.
1. GoHighLevel Expertise: For building and automating lead-to-customer funnels.
2. Digital Marketing: To manage campaigns across multiple channels like Facebook, Instagram, TikTok, and Google My Business.
3. Facebook Ads and Instagram Ads: For creating and optimizing paid ad campaigns on Meta platforms.
4. Google Ads: To run effective search and display campaigns.
5. Email Marketing: To leverage your existing database of 6,000+ customers through targeted email campaigns.
6. WhatsApp Marketing: For direct communication and nurturing leads via WhatsApp.
7. Referral Marketing: To set up viral loops and referral systems.
8. Analytics & Reporting: Experience with Looker Studio or similar tools for transparent performance tracking.
9. Lead Generation: Expertise in acquiring and converting leads into paying customers.
10. Performance Marketing: To optimize campaigns for reducing CAC and improving ROI.
11. A/B Testing: For testing and optimizing ad creatives, messaging, and funnels.
12. Content Strategy: To create engaging content tailored to the German or European market.
13. German Language Skills: For creating campaigns that resonate with your target audience in Germany.
14. SEO/SEM: For organic growth through search engine optimization and marketing.