Part-Time Digital Marketing Manager for Gym Apparel Brand (Iron Bone) – $600/month
Budget: $250 – $750 USD
I run IRON BONE, a strength-inspired gym-wear label for athletes, bodybuilders, and anyone who lives inside the weight room. Sales come almost entirely from our Shopify store, and I’m ready to hand the reins of all Facebook & Instagram growth to a dedicated specialist who can turn traffic into reliable revenue.
What I need
• A clear, data-driven strategy that positions IRON BONE as the go-to lifestyle brand for serious lifters.
• Full ownership of Meta Ads: campaign architecture, creative concepts, audience testing, budget pacing, and weekly optimisation.
• Consistent content direction so organic posts, Reels, and paid creative feel like one cohesive voice.
• Tight feedback loops—report on ROAS, CPA, and LTV so we know exactly what is scaling profitably.
Scope & cadence
This is a part-time, ongoing role starting at US$600 per month, with increases tied directly to sales growth. Expect to sync once at the start of each week, then run autonomously. First month is about building the funnel foundation; after that, I want predictable month-over-month sales lifts.
What to include in your bid
Show me experience driving e-commerce fashion or fitness brands to meaningful revenue, especially via Instagram and Facebook. Screenshots, case studies, or short Loom walkthroughs of past results will stand out.
If you’re ready to take full ownership of content and performance marketing so IRON BONE can dominate its niche, let’s talk.
What I need
• A clear, data-driven strategy that positions IRON BONE as the go-to lifestyle brand for serious lifters.
• Full ownership of Meta Ads: campaign architecture, creative concepts, audience testing, budget pacing, and weekly optimisation.
• Consistent content direction so organic posts, Reels, and paid creative feel like one cohesive voice.
• Tight feedback loops—report on ROAS, CPA, and LTV so we know exactly what is scaling profitably.
Scope & cadence
This is a part-time, ongoing role starting at US$600 per month, with increases tied directly to sales growth. Expect to sync once at the start of each week, then run autonomously. First month is about building the funnel foundation; after that, I want predictable month-over-month sales lifts.
What to include in your bid
Show me experience driving e-commerce fashion or fitness brands to meaningful revenue, especially via Instagram and Facebook. Screenshots, case studies, or short Loom walkthroughs of past results will stand out.
If you’re ready to take full ownership of content and performance marketing so IRON BONE can dominate its niche, let’s talk.