Optimize Facebook & Instagram Marketing for Seniors

Looking for an experienced social media marketer specialized in Facebook and Instagram platforms. We sell travel experiences, and organized travel groups with specific themes (e.g. wellness, beading, etc.)

Your key task will be to:

- Formulate savvy strategies: Utilize your far-reaching knowledge of the dynamics of these two platforms, the older demographic (particularly active 50plussers) and its behavior on social media.
- Generate valuable leads: Using captivating content and user engagement techniques, generate viable leads that will increase our conversion rates.
- Assist in generating content that drives 'likes' and followers

Ideal experience and skills include:

- Proven experience as a social media marketer, preferably in dealing with strategies for seniors.
- Expertise in lead generation techniques for Facebook and Instagram.
- Excellent ability to understand and engage older audience.
- Success at converting social media activity into customer leads.
- Knowledge of seniors' social media behavior, likes, dislikes, what catches their attention, etc.

This task requires a blend of creativity, strategic thinking, and a good knowledge of how to engage the 50plus population in a meaningful and compelling manner. We're interested in results, so if your methods are unorthodox but effective, we want you!

We are looking for a long-term engagement with clear, measurable goals.