Online Functional Medicine Course Marketing
Budget: $25 – $50 USD
We are seeking a highly skilled and experienced Digital Marketing Manager to oversee all aspects of marketing for our online functional medicine courses. The ideal candidate will have a proven track record in digital marketing, website management, content creation, and video editing.
Responsibilities:
Develop and execute comprehensive digital marketing strategies to promote our online functional medicine courses
Manage and maintain our website, ensuring optimal performance, user experience, and SEO
Create engaging content for our website, social media channels, and email marketing campaigns
Collaborate with the course creator to develop and edit promotional videos and other multimedia content
Monitor and analyze key performance indicators (KPIs) to optimize marketing efforts and drive course enrollment
Manage social media accounts, engage with followers, and respond to inquiries in a timely manner
Conduct market research to identify target audiences and stay up-to-date with industry trends
Manage marketing budgets and allocate resources effectively
Regularly report on marketing performance and provide strategic recommendations
Requirements:
Proven experience (3+ years) in digital marketing, preferably in the health and wellness industry
Strong understanding of content management systems (CMS) and website maintenance
Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
Excellent writing and communication skills
Strong project management and organizational abilities
Experience with email marketing platforms and social media management tools
Analytical mindset with the ability to interpret data and make data-driven decisions
Self-starter with the ability to work independently and manage multiple projects simultaneously
Passion for health and wellness, particularly functional medicine
We are a busy team, with the course creator being a mom of three, including a baby. The ideal candidate will be able to take full ownership of our digital marketing efforts, allowing the course creator to focus on developing high-quality content and caring for her family.
The goal is to increase our course visibility, drive engagement, and ultimately increase our course sign-ups.
We are looking to have this project completed within 2 to 3 months.
Responsibilities:
Develop and execute comprehensive digital marketing strategies to promote our online functional medicine courses
Manage and maintain our website, ensuring optimal performance, user experience, and SEO
Create engaging content for our website, social media channels, and email marketing campaigns
Collaborate with the course creator to develop and edit promotional videos and other multimedia content
Monitor and analyze key performance indicators (KPIs) to optimize marketing efforts and drive course enrollment
Manage social media accounts, engage with followers, and respond to inquiries in a timely manner
Conduct market research to identify target audiences and stay up-to-date with industry trends
Manage marketing budgets and allocate resources effectively
Regularly report on marketing performance and provide strategic recommendations
Requirements:
Proven experience (3+ years) in digital marketing, preferably in the health and wellness industry
Strong understanding of content management systems (CMS) and website maintenance
Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
Excellent writing and communication skills
Strong project management and organizational abilities
Experience with email marketing platforms and social media management tools
Analytical mindset with the ability to interpret data and make data-driven decisions
Self-starter with the ability to work independently and manage multiple projects simultaneously
Passion for health and wellness, particularly functional medicine
We are a busy team, with the course creator being a mom of three, including a baby. The ideal candidate will be able to take full ownership of our digital marketing efforts, allowing the course creator to focus on developing high-quality content and caring for her family.
The goal is to increase our course visibility, drive engagement, and ultimately increase our course sign-ups.
We are looking to have this project completed within 2 to 3 months.