Meta Ad and Social Media Specialist
Budget: ₹400 – ₹750 INR
As a digital marketing specialist, I am managing and executing a strategic Meta Ads (Facebook & Instagram) and Social Media Marketing campaign for JoyBoxHub, a lifestyle gifting brand focused on curated and customizable gift boxes. The goal of this project is to drive targeted traffic, boost brand visibility, and increase sales through well-planned advertising and organic social media efforts.
About JoyBoxHub:
JoyBoxHub is a premium gifting platform that specializes in thoughtful, personalized gift boxes for a wide range of occasions—birthdays, anniversaries, festivals, corporate gifting, and more. The brand stands out for its high-quality packaging, creative presentation, and unique gift collections that deliver joy straight to the recipient’s door.
My Role & Responsibilities in the Project:
1. Meta Ads Management (Facebook & Instagram):
Setup and configuration of Meta Business Manager and Ad Accounts
Installation and optimization of Meta Pixel for accurate conversion tracking
Audience segmentation (custom, lookalike, interest-based)
Ad creative development: copywriting, image/video coordination
Creating and launching campaigns (Traffic, Engagement, Conversions, Retargeting)
A/B testing of ads to identify top-performing creatives and audiences
Daily performance tracking and weekly optimization
Monthly reports including key KPIs (CTR, ROAS, CPC, CPA, Conversion Rate)
2. Organic Social Media Marketing:
Creating a monthly content calendar tailored to JoyBoxHub's product offerings and seasonality
Designing visually appealing posts and writing engaging captions
Planning and executing reels, stories, and carousel posts
Scheduling and publishing posts using tools like Creator Studio or Buffer
Community engagement: responding to comments and DMs to maintain brand tone
Collaborating with micro-influencers and managing giveaway campaigns (optional)
Analyzing engagement metrics to fine-tune content strategy
Achievements in the Project So Far:
Achieved a 20% reduction in Cost Per Acquisition (CPA) within the first 30 days
Increased Instagram engagement by 50 % through reels and story campaigns
Reached [insert number] new users via targeted lookalike and retargeting ads
Boosted conversion rate by optimizing ad creatives and landing page alignment
Tools & Platforms Used:
Facebook Business Manager
Meta Ads Manager
Meta Pixel & Events Manager
Canva & Adobe Creative Suite (for visuals)
Buffer / Creator Studio (for scheduling)
Google Analytics & Meta Insights (for tracking)
Duration:
“Ongoing since January 2025”
Looking Forward:
I am continuing to scale JoyBoxHub’s digital presence by experimenting with advanced ad strategies, audience insights, and seasonal campaigns. My goal is to convert loyal customers while expanding reach to untapped markets through both paid and organic growth strategies.
About JoyBoxHub:
JoyBoxHub is a premium gifting platform that specializes in thoughtful, personalized gift boxes for a wide range of occasions—birthdays, anniversaries, festivals, corporate gifting, and more. The brand stands out for its high-quality packaging, creative presentation, and unique gift collections that deliver joy straight to the recipient’s door.
My Role & Responsibilities in the Project:
1. Meta Ads Management (Facebook & Instagram):
Setup and configuration of Meta Business Manager and Ad Accounts
Installation and optimization of Meta Pixel for accurate conversion tracking
Audience segmentation (custom, lookalike, interest-based)
Ad creative development: copywriting, image/video coordination
Creating and launching campaigns (Traffic, Engagement, Conversions, Retargeting)
A/B testing of ads to identify top-performing creatives and audiences
Daily performance tracking and weekly optimization
Monthly reports including key KPIs (CTR, ROAS, CPC, CPA, Conversion Rate)
2. Organic Social Media Marketing:
Creating a monthly content calendar tailored to JoyBoxHub's product offerings and seasonality
Designing visually appealing posts and writing engaging captions
Planning and executing reels, stories, and carousel posts
Scheduling and publishing posts using tools like Creator Studio or Buffer
Community engagement: responding to comments and DMs to maintain brand tone
Collaborating with micro-influencers and managing giveaway campaigns (optional)
Analyzing engagement metrics to fine-tune content strategy
Achievements in the Project So Far:
Achieved a 20% reduction in Cost Per Acquisition (CPA) within the first 30 days
Increased Instagram engagement by 50 % through reels and story campaigns
Reached [insert number] new users via targeted lookalike and retargeting ads
Boosted conversion rate by optimizing ad creatives and landing page alignment
Tools & Platforms Used:
Facebook Business Manager
Meta Ads Manager
Meta Pixel & Events Manager
Canva & Adobe Creative Suite (for visuals)
Buffer / Creator Studio (for scheduling)
Google Analytics & Meta Insights (for tracking)
Duration:
“Ongoing since January 2025”
Looking Forward:
I am continuing to scale JoyBoxHub’s digital presence by experimenting with advanced ad strategies, audience insights, and seasonal campaigns. My goal is to convert loyal customers while expanding reach to untapped markets through both paid and organic growth strategies.