Meta Ads for Course Sales
Budget: ₹12,500 – ₹37,500 INR
My goal is simple: turn our line-up of online courses into measurable sales by leveraging Meta’s advertising platform. The courses are aimed at students, so every step —from audience research to creative selection—must resonate with that demographic and move them toward purchase.
To make this happen, I need a clear, conversion-focused approach inside Meta Ads Manager, complete with pixel tracking and continuous optimisation. You’ll have the freedom to suggest formats that perform best for student audiences, whether that means short-form video for Instagram Reels or carousel ads on Facebook. What matters is a provable lift in sales.
Deliverables
• Conversion-oriented campaign plan, including funnel structure and spend allocation
• Full ad setup in Meta Ads Manager, with pixel/events configured correctly
• Creatives and copy tailored to student interests (I can supply raw assets if needed)
• Twice-weekly optimisation and A/B testing for audiences, placements and creatives
• Weekly report summarising ROAS, CPA and next-step actions
Acceptance criteria: campaigns are live and tracking within Meta Events Manager, at least two test variations run per ad set, and reports show actionable insights each week.
If you have a track record of boosting sales for digital courses or similar products, I’d love to see how you can apply that expertise here.
To make this happen, I need a clear, conversion-focused approach inside Meta Ads Manager, complete with pixel tracking and continuous optimisation. You’ll have the freedom to suggest formats that perform best for student audiences, whether that means short-form video for Instagram Reels or carousel ads on Facebook. What matters is a provable lift in sales.
Deliverables
• Conversion-oriented campaign plan, including funnel structure and spend allocation
• Full ad setup in Meta Ads Manager, with pixel/events configured correctly
• Creatives and copy tailored to student interests (I can supply raw assets if needed)
• Twice-weekly optimisation and A/B testing for audiences, placements and creatives
• Weekly report summarising ROAS, CPA and next-step actions
Acceptance criteria: campaigns are live and tracking within Meta Events Manager, at least two test variations run per ad set, and reports show actionable insights each week.
If you have a track record of boosting sales for digital courses or similar products, I’d love to see how you can apply that expertise here.