Meta Ads Lead Generation

Job ID: 40252361

Budget: ₹1,500 – ₹12,500 INR

I need a Meta ads specialist who can turn a clear lead-generation goal into a structured, data-driven campaign on Facebook and Instagram. The offer is ready; what I am missing is the funnel of optimized ads that reliably collect qualified prospects.

The audience is already defined in broad strokes—specific age ranges, precise geographic zones, and interest-based segments—so you will be fine-tuning these parameters, building look-alikes, and running split tests to find the most responsive pockets of the market.

Creative matters a lot here. I prefer short-form videos over static images, so your plan should center on thumb-stopping video ads. If you can edit raw footage or guide my designer on pacing, captions, and hooks, highlight that in your proposal.

To keep us aligned, here is what I expect to receive:
• A campaign structure inside Ads Manager with all ad sets clearly labeled for age, location, and interest tests
• Three or more video creatives in multiple aspect ratios (feed, story, Reels) along with suggested copy variations
• Pixel and conversion event checks to ensure every lead is tracked end-to-end
• A weekly report that shows cost per lead, audience insights, and recommendations for the next sprint

If you have a proven record of cutting CPL while scaling spend on Meta, let’s talk timelines and your approach.