Meta Ads Lead-Gen Campaign

Run a focused Meta (Facebook & Instagram) campaign that drives qualified car-care professionals from anywhere in India to the lead form on our website. The product line—professional-grade pressure washers and vacuum cleaners—caters specifically to garages, detailers and service centres, so the ads must speak their language and highlight the commercial benefits of our machines.

Objective
• Hit 30 solid leads while holding the daily spend to ₹500.
• Optimise continually until that cost-per-lead target is met.

What the work involves
• Build and launch the full ad funnel inside Meta Ads Manager: audience, creatives, copy, placements, tracking.
• Link ads to our existing on-site form; ensure the Meta Pixel (and Conversion API if you prefer) records every lead accurately.
• Refine targeting and creatives in real-time to keep the CPL within budget.
• Supply short, actionable performance reports so we can see spend, leads and next steps at a glance.

Acceptance criteria
– 30 verified leads from car-care professionals nationwide.
– Average daily spend stays at or below ₹500.
– Tracking matches website form submissions 1:1.

All assets—campaign files, audiences and reports—should be handed over on completion so we can continue scaling once the initial target is achieved.