Meta Ads Expert for Furniture E-commerce

Job ID: 40247299

Budget: $30 – $250 USD

Job Title: Paid Social Specialist (Meta Ads) – Furniture & E-commerce
Project Overview

We are ZCreations, a premium manufacturer of stylish, high-quality headboards and bedroom furniture. We are looking for a results-driven Meta Ads Specialist to design and execute a high-converting ad campaign specifically for our Standard/Basic Range of headboards.

The primary goal is to drive direct sales through our website (www.zcreations.co.za), while maintaining brand awareness for our presence on Takealot, Makro, Amazon Marketplace.

Key Responsibilities
Campaign Strategy: Develop a Meta (Facebook/Instagram)

Creative Asset Production: Create engaging ad formats (Carousels, Reels/Video, or Single Image) using our product catalog.

Technical Setup: Ensure the Meta Pixel and Conversions API are correctly tracking website sales.

Copywriting: Write compelling, punchy ad copy that highlights our quality, price point, and ease of delivery.

Optimization: Monitor ROAS (Return on Ad Spend) and perform A/B testing on audiences and creatives to lower CPA (Cost Per Acquisition).

Requirements & Qualifications
Proven Track Record: Experience managing Meta Ads specifically for e-commerce (Home/Furniture niche is a massive plus).

Platform Mastery: Deep understanding of Meta Ads Manager, Advantage+ campaigns, and retargeting strategies.

Visual Eye: Ability to take our existing product imagery and turn it into professional, "scroll-stopping" advertisements.

How to Apply
Please provide:

A brief summary of your experience with e-commerce brands.

Examples/Case studies of previous Meta campaigns where you drove a positive ROAS.

Your estimated timeline for getting the first set of ads live.