Marketing Specialist needed to Manage Paid Social Accounts

The need: An 8-month drop in ROI, following a very successful Q4 last year, has led us to completely upping our game across our brand, change marketing agencies, introduce many new products that are launching soon, and diversify our accounts to more platforms.

We are still facing a poor return on FB/IG and can no longer justify paying for our current agency. We are interested in finding a freelance media buyer who can manage our Facebook & IG ad accounts efficiently and confidently. We need someone who is able to give us consistent projections and honest feedback as to what's working and what isn't.

Other skills that we require are management of our PPC and Shopping Campaigns with Google, and management of our emails. We may be taking our emails in house, but we are still interested to see if you have experience with flows, segmentation, and content management on Klaviyo.

We create all content in-house and like to keep in close communication with our advertisers on how we can constantly improve what we’re making.

We are looking to diversify into TikTok, pinterest inYoutube. Please let me know if you have experience with these platforms as well.

For this role, we are interested in paying a retainer fee alongside a performance-based commission, as we found there to be a lack of incentive in the past to be agile, adaptive, and committed.

We are very serious about our business and have quite an aggressive growth trajectory ahead of us to get where we need to be to fulfil our plans. I request that candidates only apply if they have the necessary skills to successfully manage an ad account, as time wasted in this period is not acceptable.

Skills Summary (any or all):

FB/IG Campaign Management
Google Campaign Management (PPC + Shopping+ Youtube)
Klaviyo Flow, Segmentation and Campaign Management
Tiktok, Pinterest Campaign Management

The business: At Makers Cabinet we strive to create products that are highly functional, have a minimal impact on the environment and are timelessly beautiful.

We aim to do this by designing solid products made to last a lifetime or more. Paying meticulous attention to materials and every aspect of our products, ranging from our packaging right down to the smallest of components.

We started as a uni side-business between three co-founders, and now are a business with 5 employees. We sell worldwide and are starting to gain international brand awareness.

We have been running ads for a long time, but only started scaling in August 2020. With immediate success, we were able to rapidly scale the business and are now at a point at which budgets vary between £40-120k/ month. We have also started to realise that we are a seasonal business which may mean that we would need our agreement to be scalable, depending on the different sales periods.



Timeline – Looking for someone to start from the 8th of October.
Expectations:
Good communication, time management, ruthless transparency
Maintain overall MER of ~3x with budgets exceeding £100k
Accurate projections and analysis
Working in GMT
Regular meetings, by-weekly reporting, monthly strategy sessions.
Daily communication on slack

If you are interested in speaking further about this, please reach out to me if you think that you’d be a good fit for this job.

Kind regards,
Ben