Marketing Specialist for Weather App Ads

Job ID: 38504281

Budget: ₹12,500 – ₹37,500 INR

I'm seeking a marketing expert to boost subscriptions for my weather app via Google and Instagram. The app, which alerts users to air quality issues, requires a nominal subscription fee of ₹500 for three months to access High quality AQI(Air Quality Index) data.

Key Responsibilities:
- Strategizing and running ad campaigns on Google and Instagram with the primary goal of increasing subscriptions.
- Utilizing a mix of existing ad creatives and developing new ones to enhance engagement and appeal.
- Optimizing ad performance and making necessary adjustments based on analytics and feedback.

Ideal Candidate:
- Proven experience in digital marketing, particularly on Google and Instagram.
- Prior experience in app marketing is a bonus.
- Excellent understanding of subscription-based business models.
- Creative mindset with the ability to develop engaging ad content.
- Strong analytical skills to assess ad performance and make data-driven decisions.