Looking for Marketing Specialist to Create Simple & Engaging User Retention Campaigns for Brazil

I’m looking for a digital marketing specialist to help plan and create simple, easy-to-understand promotional campaigns to increase user engagement and retention for an online platform targeting Brazilian users.
Requirements:
– Experience designing user engagement or retention campaigns for apps or online platforms.
– Ability to adapt strategies to the Brazilian market with clear and culturally relevant communication.
– Knowledge of popular local channels: WhatsApp, Instagram, TikTok/Kwai, Telegram.
– Creativity to build simple mechanics (daily login rewards, social challenges, spin the wheel, participation prizes).
– Understanding of engagement and retention metrics (active users, DAU/WAU, ROI).
Nice to Have:
– Experience with gamification (spin wheel, collect & win, login streaks).
– Ability to create campaigns tied to Brazilian culture & events (Carnaval, Festa Junina, Christmas, etc.).
Goal:
– Boost daily active users and user stickiness with clear and fun activities.
– Improve retention and engagement by using localized, easy-to-join promotions.
Budget:
Flexible based on expertise and project scope. Extra bonus for creative ideas with measurable results.
Tags / Skills to add:
Digital Marketing · User Engagement · Retention Marketing · Gamification · Brazilian Market · WhatsApp Marketing · App Promotion