Lightbox Ads Campaign Setup
Budget: $30 – $250 USD
I have a newly built web page dedicated to selling our light-up box signs and I now need a Facebook/Instagram ads expert to turn that page into both a sales engine and a magnet for future resellers. The goal is twofold: spark immediate purchases and attract people who would like to stock or distribute the product themselves.
You will take full ownership of the campaign, from installing the Meta pixel and structuring audiences, through writing copy, designing scroll-stopping creatives, to monitoring performance and optimising budgets in real time. Because we are using our own site rather than Shopify, Amazon, or eBay, clear tracking and a friction-free checkout journey are essential.
Deliverables
• Campaign strategy document outlining objectives, audiences, budget allocation and funnel structure
• Meta pixel and conversion events fully implemented and tested on the web page
• Minimum three ad variations (image or video) with compelling copy tailored to both direct buyers and potential resellers
• First-week performance report with insights and next-step recommendations
Acceptance criteria
– Ads must reach at least 90 % tracking integrity (events firing correctly)
– ROAS and cost-per-lead benchmarks agreed during kick-off call are visible in the first optimisation cycle
– All creatives and copy are delivered in editable formats (PSD/AI/MP4 & .docx or .txt)
If you have a proven record of scaling physical product sales on Meta platforms and can demonstrate creative flair alongside data-driven optimisation, I’d love to work with you.
You will take full ownership of the campaign, from installing the Meta pixel and structuring audiences, through writing copy, designing scroll-stopping creatives, to monitoring performance and optimising budgets in real time. Because we are using our own site rather than Shopify, Amazon, or eBay, clear tracking and a friction-free checkout journey are essential.
Deliverables
• Campaign strategy document outlining objectives, audiences, budget allocation and funnel structure
• Meta pixel and conversion events fully implemented and tested on the web page
• Minimum three ad variations (image or video) with compelling copy tailored to both direct buyers and potential resellers
• First-week performance report with insights and next-step recommendations
Acceptance criteria
– Ads must reach at least 90 % tracking integrity (events firing correctly)
– ROAS and cost-per-lead benchmarks agreed during kick-off call are visible in the first optimisation cycle
– All creatives and copy are delivered in editable formats (PSD/AI/MP4 & .docx or .txt)
If you have a proven record of scaling physical product sales on Meta platforms and can demonstrate creative flair alongside data-driven optimisation, I’d love to work with you.