Lead-Generation Focused Social Media Campaign

I'm looking to develop a potent social media campaign aimed at generating leads. The primary platforms we are targeting are Facebook, Instagram, and Twitter.

Our primary demographic is middle-aged adults between the ages of 25 and 70. Therefore, the content should align with the interests and preferences of this demographic.

Ideal Skills and Experience:
- Demonstrated expertise in social media advertising, particularly Facebook, Instagram, and Twitter
- Proficiency in targeting and engagement strategies for the 30-50 age group
- Proven track record in creating successful lead generation campaigns
- Excellent understanding of analytic tools to monitor and evaluate campaign success.