Lead-Generation Facebook Ads for Solar Industry

I'm seeking an experienced social media marketer to develop an engaging Facebook ad campaign, primarily centered around lead generation. My target audience will be anticipated towards home owners and businesses alike, ideally to promote the benefits of solar in their everyday lives and/or operations. The primary focus of these advertisements must be to thoroughly educate and influence the audience about the advantages of solar power, resulting in them turning into potential leads.

Skills and Experience sought:
- Demonstrated proficiency in curating effective Facebook Ad Campaigns
- Prior experience working within the solar power industry would be advantageous
- Exceptional understanding of targeting home owners and businesses on Facebook
- Proven track-record in lead generation through social media advertising.