Lead Gen Specialist for FB & IG
Budget: ₹750 – ₹1,250 INR
Job Opening: Social Media Marketer (Lead Generation Specialist for Facebook & Instagram)
We are actively looking for an experienced and results-driven Social Media Marketing Expert to help us generate quality leads through strategic campaigns on Facebook and Instagram. This role is ideal for someone with a strong background in digital marketing, particularly in using promotional offers to attract, engage, and convert potential customers.
About the Role:
Your main responsibility will be to develop, execute, and optimize promotional campaigns that are designed to capture leads and drive traffic. You’ll need to have a good understanding of both platforms’ advertising ecosystems and be capable of creating content that resonates with specific target audiences.
This is not just about posting ads—it's about building offers that convert, targeting the right demographics, testing strategies, and constantly analyzing data to improve performance.
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Key Responsibilities:
Plan, build, and manage targeted lead generation campaigns on Facebook and Instagram
Create engaging promotional content—including text, images, and video—that highlights limited-time offers or special deals
Identify and refine target audience segments to improve campaign reach and effectiveness
Monitor ad performance closely and adjust strategies based on real-time metrics
Perform A/B testing to improve conversion rates and lower acquisition costs
Deliver regular reports summarizing campaign performance, key metrics, and actionable insights
Collaborate with internal teams (if needed) to align messaging and branding
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Ideal Skills and Qualifications:
Proven experience in running successful lead generation campaigns, especially using promotional offers
Strong command of Facebook Ads Manager and Instagram advertising tools
Deep understanding of audience targeting, retargeting, and conversion optimization
Excellent copywriting and content creation skills, including a sense of what visuals and messaging drive engagement
Ability to interpret data and campaign performance to guide ongoing optimization
Self-motivated, proactive, and capable of working independently
Knowledge of basic funnel marketing and CRM integration is a plus
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What We’re Looking For:
We want someone who’s not just technically skilled but also strategically creative. You should understand consumer psychology, know how to create urgency through promotional content, and be focused on measurable results. If you’re someone who enjoys experimenting, testing new ideas, and delivering real ROI, then this role is a great fit.
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Why Work With Us?
Flexible work schedule
Opportunity to lead meaningful campaigns and see direct impact
Open and supportive communication
Potential for long-term collaboration if results meet expectations
---
To Apply:
Please provide examples of past lead generation campaigns you've managed, especially those that involved promotional offers. Include performance metrics, your role in the project, and any creative work you contributed.
We are actively looking for an experienced and results-driven Social Media Marketing Expert to help us generate quality leads through strategic campaigns on Facebook and Instagram. This role is ideal for someone with a strong background in digital marketing, particularly in using promotional offers to attract, engage, and convert potential customers.
About the Role:
Your main responsibility will be to develop, execute, and optimize promotional campaigns that are designed to capture leads and drive traffic. You’ll need to have a good understanding of both platforms’ advertising ecosystems and be capable of creating content that resonates with specific target audiences.
This is not just about posting ads—it's about building offers that convert, targeting the right demographics, testing strategies, and constantly analyzing data to improve performance.
---
Key Responsibilities:
Plan, build, and manage targeted lead generation campaigns on Facebook and Instagram
Create engaging promotional content—including text, images, and video—that highlights limited-time offers or special deals
Identify and refine target audience segments to improve campaign reach and effectiveness
Monitor ad performance closely and adjust strategies based on real-time metrics
Perform A/B testing to improve conversion rates and lower acquisition costs
Deliver regular reports summarizing campaign performance, key metrics, and actionable insights
Collaborate with internal teams (if needed) to align messaging and branding
---
Ideal Skills and Qualifications:
Proven experience in running successful lead generation campaigns, especially using promotional offers
Strong command of Facebook Ads Manager and Instagram advertising tools
Deep understanding of audience targeting, retargeting, and conversion optimization
Excellent copywriting and content creation skills, including a sense of what visuals and messaging drive engagement
Ability to interpret data and campaign performance to guide ongoing optimization
Self-motivated, proactive, and capable of working independently
Knowledge of basic funnel marketing and CRM integration is a plus
---
What We’re Looking For:
We want someone who’s not just technically skilled but also strategically creative. You should understand consumer psychology, know how to create urgency through promotional content, and be focused on measurable results. If you’re someone who enjoys experimenting, testing new ideas, and delivering real ROI, then this role is a great fit.
---
Why Work With Us?
Flexible work schedule
Opportunity to lead meaningful campaigns and see direct impact
Open and supportive communication
Potential for long-term collaboration if results meet expectations
---
To Apply:
Please provide examples of past lead generation campaigns you've managed, especially those that involved promotional offers. Include performance metrics, your role in the project, and any creative work you contributed.