Lead-Focused Local Social Strategy
Budget: ₹400 – ₹750 INR
I need a comprehensive marketing roadmap that turns nearby-neighborhood residents into qualified leads through Facebook and Instagram. The project spans strategy design, campaign launch, and ongoing optimization, all aimed squarely at measurable lead generation.
What the work involves
• Audit my current Facebook & Instagram presence and uncover quick-win improvements.
• Build a 90-day content and engagement calendar tailored to local interests and seasonal peaks.
• Set up geo-targeted ad campaigns inside Meta Business Suite, including pixel events, custom audiences, and look-alikes.
• Create copy, visuals, and A/B variations that speak to neighborhood pain points and drive clicks to my lead-capture forms.
• Install tracking (Pixel + optional Google Analytics) and define KPIs—CPL, CTR, cost per 1,000 reach, and lead quality score.
• Deliver weekly performance dashboards with clear insights and next-step recommendations.
• Refine creative, budget allocation, and audience segments each week to keep acquisition costs trending down.
Acceptance criteria
1. Campaigns go live with fully functioning conversion tracking and a baseline CPL target agreed before launch.
2. First weekly report shows data for reach, engagement, and leads collected, plus an action plan.
3. Continuous optimization yields a minimum 15 % CPL improvement by the end of week four.
If you have a proven record of generating leads locally on Facebook and Instagram and can back it up with results, I’m ready to get started right away.
What the work involves
• Audit my current Facebook & Instagram presence and uncover quick-win improvements.
• Build a 90-day content and engagement calendar tailored to local interests and seasonal peaks.
• Set up geo-targeted ad campaigns inside Meta Business Suite, including pixel events, custom audiences, and look-alikes.
• Create copy, visuals, and A/B variations that speak to neighborhood pain points and drive clicks to my lead-capture forms.
• Install tracking (Pixel + optional Google Analytics) and define KPIs—CPL, CTR, cost per 1,000 reach, and lead quality score.
• Deliver weekly performance dashboards with clear insights and next-step recommendations.
• Refine creative, budget allocation, and audience segments each week to keep acquisition costs trending down.
Acceptance criteria
1. Campaigns go live with fully functioning conversion tracking and a baseline CPL target agreed before launch.
2. First weekly report shows data for reach, engagement, and leads collected, plus an action plan.
3. Continuous optimization yields a minimum 15 % CPL improvement by the end of week four.
If you have a proven record of generating leads locally on Facebook and Instagram and can back it up with results, I’m ready to get started right away.