Instagram & Facebook Brand Awareness Campaign -- 2

Job ID: 40539379

Budget: ₹12,500 – ₹37,500 INR

I’m ready to hand over the day-to-day storytelling of my brand so I can stay focused on the bigger picture. The priority is simple: make more people recognise and remember us on Instagram and Facebook.

Here’s what I need from you. First, a clear content strategy centred on short-form Reels that spark conversation and save-worthy value. Founders’-face moments, product showcases, behind-the-scenes clips—anything that humanises the brand and nudges new eyes toward our page—should sit at the heart of the plan. Carousels can fill in the gaps where deeper education or visual storytelling is warranted, but Reels will carry most of the weight.

Once the strategy is mapped, I’d like you to take full control of the calendar: drafting captions, selecting hashtags, publishing on schedule, and responding to basic comments and DMs to keep the community warm. I’ll provide brand guidelines, raw footage, and any product details you need; you turn them into thumb-stopping content and consistent engagement.

Deliverables I’ll be looking for each month:
• A content calendar with post dates, formats, and angles
• 12–15 edited Reels optimised for reach and retention
• 4–6 complementary Carousel posts for deeper dives
• Weekly performance snapshots with insights and next-step suggestions

If you have a proven track record of lifting brand awareness on Instagram and Facebook through creative Reels, I’d love to see examples. Let’s get people talking about us.