Instagram and Facebook Ads Creation for a Family & Newborn Photographer

Job ID: 39044622

Budget: $8 – $15 USD

I run a mid/high-end family and newborn photography business and am in need of a digital marketing expert. Your task will be to create engaging, and effective Facebook and Instagram ads that are aimed at generating leads. I'd like them to replicate my brand voice: warm, welcoming, friendly, joyful, confident.

My ideal client is a **married mom, aged 30-44, with a college degree or higher**, who values high-quality photography. She or her spouse holds a **professional career** in fields like medicine, law, or business, providing an **upper-middle-class lifestyle**. She appreciates timeless, beautifully crafted images and is willing to invest in preserving her family's most precious moments.

Key Requirements:
- Proven experience in creating lead-generating ads on Facebook and Instagram
- Prior work in the family/newborn niche is a plus
- Exceptional understanding of the 35-44 age group
- Ability to create content that resonates with my target audience
- Knowledge of the latest social media trends and advertising techniques

The tone of the ads should be 'warm and heartfelt'. Visual elements preferred are 'lifestyle photoshoots'. The ad formats to be included are 'single image ads', 'carousel ads', and 'video ads'.

I am looking for a professional who can create content that truly resonates with my target audience and encourages them to engage with my brand. If you can combine this with a deep understanding of these platforms and the ability to keep up with the latest social media trends and advertising techniques, we can work together to boost my business's online presence.