FB & Google Ad Campaigns
Budget: $250 – $750 USD
I'm looking for a seasoned digital marketer to set up and manage Facebook and Google ad campaigns for my business, leveraging our existing customer and lead databases. The primary goal of these campaigns is to increase sales, specifically for our Virtual Live Training services.
Key Requirements:
- Expertise in Facebook and Google Ads
- Expertise in Wordpress and WooCommerce
- Experience with targeted advertising
- Proven track record of increasing sales through digital marketing
- Understanding of marketing consulting and services
- Ability to highlight and promote specific services
Ideal Skills:
- Digital marketing
- Data analysis
- SEO/SEM
- Social Media Marketing
- Content Creation
Milestone 1: Project Kickoff and Initial Setup
Tasks:
Provide the agency with access to all necessary assets: existing customer data (names, emails, phone numbers), Facebook and Google Ads accounts, website backend, and any relevant analytics tools.
Define campaign objectives and KPIs (sales increase, class sign-ups, cost-per-acquisition goals).
Agency to conduct an audit of the website, landing pages, existing pixels, and ad accounts to assess readiness for tracking conversions.
Finalize audience segmentation strategy: outline key segments (purchasers, inquiries) and define geographic targeting based on student locations.
Deliverables:
Detailed project brief that includes agreed-upon objectives, and timeline for campaign execution.
Audience segmentation strategy document with targeting recommendations.
Audit report on pixel and ad account setup, with any recommendations for improvement.
Milestone 2: Pixel Setup and Audience Creation
Tasks:
Check Pixel Installations and configure Facebook and Google pixels on key web pages (e.g., landing pages, checkout pages, confirmation pages) to track user behavior and conversions.
Set up Facebook Conversion API if applicable for enhanced tracking accuracy.
Build custom audiences from customer data:
Audience 1: Purchasers (past customers who bought TNCC or ENPC courses or materials).
Audience 2: Interested leads (users who showed interest but haven’t converted).
Audience 3: Lookalike audiences based on both purchasers and interested leads to expand targeting reach.
Organize geographic and demographic targeting, ensuring audiences align with TNCC and ENPC course availability and potential market demand.
Deliverables:
Confirmation of pixel installation and testing for correct tracking of events (e.g., page views, add-to-cart, purchase).
Custom audiences created and segmented based on provided data.
Lookalike audiences built and ready for inclusion in ad campaigns.
Finalized targeting strategy with audience segmentation and geographic targeting details.
Milestone 3: Ad Creation, Testing, and Campaign Launch
Tasks:
Launch ad campaigns on both Facebook and Google targeting the segmented audiences (purchasers, leads, and lookalikes).
Set up A/B testing of ad creatives (images, videos, headlines, ad copy) to optimize messaging for specific audience segments.
Develop and test different value propositions and call-to-actions (e.g., “Sign up now,” “Limited spots available,” “Advance your nursing career with TNCC and ENPC”).
Monitor campaigns closely to ensure correct tracking of conversions (course sign-ups, purchases), clicks, and engagement.
Ensure proper ad spend distribution based on daily budgets ($30-40 for Facebook, $20 for Google).
Deliverables:
Live Facebook and Google ad campaigns with custom audiences, lookalike audiences, and appropriate geographic targeting.
Detailed A/B testing plan for creatives and messaging, with tracking mechanisms in place for performance comparison.
Initial performance report after one week, including key metrics like clicks, conversion rates, and CPA.
Milestone 4: Campaign Optimization and Scaling
Tasks:
Analyze performance of initial campaigns, identifying high-converting creatives, audience segments, and platforms.
Scale campaigns by increasing budgets for high-performing ad sets and audiences.
Refine or pause underperforming ads and reallocate budget to successful ads based on A/B testing results.
Optimize ad targeting by further refining audience segments (e.g., narrowing down by behavior or location) based on performance data.
Adjust bidding strategies on both platforms to maximize return on ad spend (ROAS) and lower cost per acquisition (CPA).
Implement retargeting strategies for users who clicked but didn’t convert (abandoned sign-ups, partial purchases).
Deliverables:
Performance report with detailed insights into top-performing ads, audience segments, and ad placements.
Optimization plan detailing specific adjustments (budget reallocation, new audiences, creative changes).
Clear strategy for scaling successful campaigns and implementing retargeting efforts.
Milestone 5: Performance Review and Strategic Adjustments
Tasks:
Conduct in-depth review of overall campaign performance, focusing on final KPIs: sales growth, ROAS, conversion rates, and cost per acquisition.
Assess performance of individual campaigns for TNCC and ENPC classes and materials, providing insights into course demand.
Identify key trends in audience behavior and responses to different creatives and messages.
Use data to refine future strategies for audience targeting, budget scaling, and creative development.
Provide recommendations for ongoing optimization, retargeting, and audience expansion to continue driving sales growth.
Deliverables:
Comprehensive campaign performance report, detailing ROAS, CPA, sales conversion rates, and creative effectiveness.
Strategic recommendations for ongoing optimization, with specific steps for future retargeting, creative adjustments, and potential new audiences.
Plan for next steps and potential scaling, including budget increases and broader geographic or demographic targeting.
Key Requirements:
- Expertise in Facebook and Google Ads
- Expertise in Wordpress and WooCommerce
- Experience with targeted advertising
- Proven track record of increasing sales through digital marketing
- Understanding of marketing consulting and services
- Ability to highlight and promote specific services
Ideal Skills:
- Digital marketing
- Data analysis
- SEO/SEM
- Social Media Marketing
- Content Creation
Milestone 1: Project Kickoff and Initial Setup
Tasks:
Provide the agency with access to all necessary assets: existing customer data (names, emails, phone numbers), Facebook and Google Ads accounts, website backend, and any relevant analytics tools.
Define campaign objectives and KPIs (sales increase, class sign-ups, cost-per-acquisition goals).
Agency to conduct an audit of the website, landing pages, existing pixels, and ad accounts to assess readiness for tracking conversions.
Finalize audience segmentation strategy: outline key segments (purchasers, inquiries) and define geographic targeting based on student locations.
Deliverables:
Detailed project brief that includes agreed-upon objectives, and timeline for campaign execution.
Audience segmentation strategy document with targeting recommendations.
Audit report on pixel and ad account setup, with any recommendations for improvement.
Milestone 2: Pixel Setup and Audience Creation
Tasks:
Check Pixel Installations and configure Facebook and Google pixels on key web pages (e.g., landing pages, checkout pages, confirmation pages) to track user behavior and conversions.
Set up Facebook Conversion API if applicable for enhanced tracking accuracy.
Build custom audiences from customer data:
Audience 1: Purchasers (past customers who bought TNCC or ENPC courses or materials).
Audience 2: Interested leads (users who showed interest but haven’t converted).
Audience 3: Lookalike audiences based on both purchasers and interested leads to expand targeting reach.
Organize geographic and demographic targeting, ensuring audiences align with TNCC and ENPC course availability and potential market demand.
Deliverables:
Confirmation of pixel installation and testing for correct tracking of events (e.g., page views, add-to-cart, purchase).
Custom audiences created and segmented based on provided data.
Lookalike audiences built and ready for inclusion in ad campaigns.
Finalized targeting strategy with audience segmentation and geographic targeting details.
Milestone 3: Ad Creation, Testing, and Campaign Launch
Tasks:
Launch ad campaigns on both Facebook and Google targeting the segmented audiences (purchasers, leads, and lookalikes).
Set up A/B testing of ad creatives (images, videos, headlines, ad copy) to optimize messaging for specific audience segments.
Develop and test different value propositions and call-to-actions (e.g., “Sign up now,” “Limited spots available,” “Advance your nursing career with TNCC and ENPC”).
Monitor campaigns closely to ensure correct tracking of conversions (course sign-ups, purchases), clicks, and engagement.
Ensure proper ad spend distribution based on daily budgets ($30-40 for Facebook, $20 for Google).
Deliverables:
Live Facebook and Google ad campaigns with custom audiences, lookalike audiences, and appropriate geographic targeting.
Detailed A/B testing plan for creatives and messaging, with tracking mechanisms in place for performance comparison.
Initial performance report after one week, including key metrics like clicks, conversion rates, and CPA.
Milestone 4: Campaign Optimization and Scaling
Tasks:
Analyze performance of initial campaigns, identifying high-converting creatives, audience segments, and platforms.
Scale campaigns by increasing budgets for high-performing ad sets and audiences.
Refine or pause underperforming ads and reallocate budget to successful ads based on A/B testing results.
Optimize ad targeting by further refining audience segments (e.g., narrowing down by behavior or location) based on performance data.
Adjust bidding strategies on both platforms to maximize return on ad spend (ROAS) and lower cost per acquisition (CPA).
Implement retargeting strategies for users who clicked but didn’t convert (abandoned sign-ups, partial purchases).
Deliverables:
Performance report with detailed insights into top-performing ads, audience segments, and ad placements.
Optimization plan detailing specific adjustments (budget reallocation, new audiences, creative changes).
Clear strategy for scaling successful campaigns and implementing retargeting efforts.
Milestone 5: Performance Review and Strategic Adjustments
Tasks:
Conduct in-depth review of overall campaign performance, focusing on final KPIs: sales growth, ROAS, conversion rates, and cost per acquisition.
Assess performance of individual campaigns for TNCC and ENPC classes and materials, providing insights into course demand.
Identify key trends in audience behavior and responses to different creatives and messages.
Use data to refine future strategies for audience targeting, budget scaling, and creative development.
Provide recommendations for ongoing optimization, retargeting, and audience expansion to continue driving sales growth.
Deliverables:
Comprehensive campaign performance report, detailing ROAS, CPA, sales conversion rates, and creative effectiveness.
Strategic recommendations for ongoing optimization, with specific steps for future retargeting, creative adjustments, and potential new audiences.
Plan for next steps and potential scaling, including budget increases and broader geographic or demographic targeting.