Full Social Media Management/Content Creation - Bed & Mattress Company

Job ID: 34334880

Budget: £100 – £1,000 GBP

We run a bed and mattress retail website. Our current aim is to increase our social media following/engagement through social media content strategy.

I am looking to work with a creative freelancer who has a vision and can work with us to execute that vision.

The company is: www.amareliving.com
Instagram link: https://www.instagram.com/amareliving/

You will be required to work with a marketing budget to increase following/engagement and ultimately conversions to sales through the website.

We require:
• Dedicated Account Management
• Social Ads specialist to manage campaigns
• Performance driven campaigns continuously improved and optimised to deliver results
• Weekly meeting to review performance vs agreed KPI’s

Content strategy includes but is not limited to:

1. Niche influencer partnerships
- 10k to 100k following – create a large list and whittle it down to 4 or 5.
- Need to be relevant to the industry – home blogs/interior designers etc.
- Consider what you’re offering – commission/free products
- How often will they post?
- Include Discount Code and AL handle in bio
- Send influencers posters/boards to be pictured with (can be blank and edited on)

2. Giveaways
- Think outside the box with giveaways – home/electronics/gift vouchers/furniture
- These could be partnered up with an influencer or solo and ask influencers to promote
- Follow accounts
- Like and Save post
- Share post to story
- Tag 1 friend as a comment in this post (1 friend per comment but each comment counts as 1 entry)

3. Happy Customers
- Videos/Images of the bed once complete
- Ask customers to sit on them
- Take picture of customer with delivered items at front door
- Ask for a short video of customer comments for installation

4. Behind the scenes content (humanising the brand)
- Installation Videos
- Manufacturing Videos
- Videos of loading/unloading/dropping to customer
- Video

Brands we would like to emulate include the following:

https://www.instagram.com/happybeds/
https://www.instagram.com/theluxurybedcompany/