Full-Funnel Meta Ads Specialist

I’m rolling out a lead-generation push and need one versatile partner who can own the whole Meta ecosystem from strategy through to booking appointments. The focus is Facebook and Instagram, with product-demo style creatives at the heart of each campaign.

Here’s what I’d like you to take care of:

• Media buying & optimisation – build, launch and scale Meta ads that keep the cost-per-lead low while driving qualified bookings.
• Ad copywriting – headlines, primary text, calls-to-action and variations for constant split testing.
• Video production – trim, caption and polish short product-demo clips so they stand out in feed and Stories.
• Landing page creation – a clean, fast page (or funnel) that captures details and routes prospects straight to an appointment calendar or CRM.
• Basic integrations – connect the form, calendar and email/SMS follow-ups so every lead is tracked end-to-end.
• Social management – plan and post organic content on the same Facebook and Instagram profiles to keep the audience warm between campaigns.
• Marketing plan – outline the funnel flow, creative angles, KPI targets and test schedule before we go live.

Acceptance criteria: leads flowing into the designated CRM or calendar, ads maintaining agreed CPL, weekly reporting with next steps, and all creative assets stored in a shared drive.

If you’re comfortable wearing all these hats and have past Meta wins you can share, let’s talk timing and get this running.