Facebook Video Ad For Pet Store

Job ID: 40483286

Budget: $100 – $400 AUD

I run a young online pet-supply shop and I’m ready to drive more orders. What I need right now is a compelling video ad designed for Facebook (and usable on Instagram or TikTok if it fits) that speaks directly to pet owners and nudges them to click through, browse, and buy.

My objective is simple: boost sales. I’m not fluent in all the ad-platform jargon, so please keep explanations clear and practical. Once the video is complete, I also want straightforward guidance on the best campaign settings—objective, placement, targeting, budget pacing, and any must-know metrics—so I can launch with confidence.

If this first campaign performs, I’ll be back every month for a fresh creative, so think of this as the start of an ongoing partnership.

Deliverables I’m expecting
• 15–30 sec branded video (ratio 1:1 or 4:5 for feed, plus 9:16 cut if you recommend Stories/Reels)
• Engaging headline and primary text with a strong call-to-action
• Thumbnail or first-frame design to stop the scroll
• Plain-English launch guide outlining recommended audience settings, budget tiers, and KPIs to watch

Please share examples of past e-commerce video ads (pet industry a bonus), outline your proposed workflow, and estimate the time you need from concept to upload-ready files.