Facebook Page revamp -- 2

we currently have a Facebook page which is not being used - we would like to have it set up:
we are a distributor with no direct sales to the consumers at this stage - our goal is to simply set up
our page start posting with a bunch of contests, articles (in the news) where to purchase etc..
we are Canadian distributers for www.anniesloan.com and already run facebook page at annie sloan canada

1. video section with about 3-4 showing - we will supply links
2. link to find the closest retailer/stockist
3. winners of past contests
4. set up about, discussions, guides , features, topics etc...
5. goal is to grow to 25k this year

we have all the photos, videos and banners etc... already - this is simply a set up and arrange to post about 4 different ways that we can copy moving forward.
static, contest, information and videos' with links to other social media

please ask questions for clarity as the budgets is the budget and will not change.