Facebook Ad Campaign Management Tactical Improvements

Based on the initial analysis, some or all of the following enhancements will be implemented:

Current list asset uploading and Custom Audience creation
Conversion pixel placement and testing
Website custom audience implementation
Creation of Look-alike Audiences off Custom Audience and other assets
Thorough demographic and psychographic research/analysis of potential target audiences/customer avatars
Creation of interest spreadsheet for potential interests and audiences similar to those which have been most effective in past campaigns
Collection of collateral content which will be helpful to your campaign (testimonials, case studies and videos)
Collaborate with your design team to design and create ad creatives and edit Facebook friendly copy
Consult and assist in creation of all of Landing Pages (Opt-in pages, Thank You Pages)
Conversion pixel and website custom audience placement
Initiate advanced tracking