Facebook Ads - Increase ROAS

I'm looking for an expert to help improve the targeting and audience of my Facebook ads for my webshop. The primary goal of these ads is to increase conversions or sales and ultimately improve my return on ad spend (ROAS).

Key areas to focus on:
- Enhancing audience targeting strategies to reach potential buyers more effectively
- Optimizing ad performance through better targeting

Currently, my ad creatives are static images, carousel and videos.

Ideal skills and experience for the job:
- Proven track record in Facebook ads management, specifically in targeting and audience optimization
- Experience with e-commerce Facebook ad campaigns
- Creative thinking to suggest new ad formats and strategies
- Strong analytical skills to assess and improve ad performance.