Expert Facebook Ads Manager

InnoVision is a FAST growing digital marketing agency located in California, USA and we are in need of another expert Facebook Ad Manager to join the team.

We work with small businesses that have monthly ad budgets ranging from $500 - $5,000 per month in Ad Spend. The majority of our clients are B2C. Clients can range from medical practices, to business coaches to online sellers and local retailers.

The Facebook Ad Manager works daily on client ad accounts to implement, optimize and monitor Facebook advertising campaigns, ensure KPI’s are being met, provide reports and trends to clients, and continuously be innovative and strategic with client campaigns to maximize results.

You will work directly with the owner of the company on campaign strategy and directives from our clients. We have in house creative which will create all video and graphics needed for the campaigns.

This will be a part time position (10-20 hours per week), which could quickly lead to full time work for the right person. We're looking for someone who can grow into a supervisor of this division, managing a team of ad experts in the future.

Most communication will be via email with Skype and Zoom communication throughout the month.


RESPONSIBILITIES:

Develop, manage and optimize comprehensive paid Facebook Ad campaigns
Understanding funnels and digital marketing strategies for all client campaigns and following the InnoVision guidelines
Audience research, audience building and ad creation
Audit and optimize new & existing ad campaigns to ensure KPI’s are met such as budget spend, timelines, CPL, CPA, ROI, and ROAS - both short and long term.
Identify new opportunities to increase client conversions regularly
Update clients via weekly emails, calls, and reports on current status of account, successes and strategy moving forward. Respond to all communications in a timely manner
Produce weekly updates on all accounts
Monthly Zoom calls required for reporting
Monthly Reporting for clients
Organize hypotheses and recommendations on how to better optimize an account
Communicate consistently and professionally with Marketing Manager
Tracking
Setup, verify and troubleshoot pixels (understanding of 3rd party platforms like Clickfunnels, Leadpages, Ontraport, etc. are helpful)
Understanding of Google Analytics and Google Tag Manager is a plus
Results (Expected Accomplishments)
Maintain a positive ROI and hit all KPI’s for client accounts.
Be available when necessary for agency client campaign support.
All tasks are completed on time, correctly, and with little support.
Communication with team members is clear and effective, along with professional and concise.

REQUIREMENTS (Expected Proficiencies)
Fluent in speaking and writing the English language
5+ years experience and knowledge of online funnel marketing strategies
Minimum 5 years Facebook Ads management
Knowledge of testing practices
Very organized and loves utilizing project management tools
Ability to have a big picture view while executing and managing details
A die-hard commitment to achieving results
Excellent analytical skills with ability to mine data to inform decisions
You prefer working with a fast-driven agency, where we’re always testing, and data is king
Must be flexible with weekly schedule, adaptable, and willing to take on multiple priorities
Excellent organization and time management skills to complete tasks on time.
Ability to speak with clients in a calm and clear way via phone, email, zoom or other 3rd party tools.
Knowledge of landing page or CRM platforms such as Clickfunnels, Leadpages, Aweber, Mailchimp, Convertkit, etc.
Suite Dash is our CRM System, you will be required to log notes and client updates in this software.
Stay up-to-date with current technologies and trends in Facebook policies, strategies, trends, design tools and applications


Experience running targeted, high-spend, high-return ad campaigns, specifically on Facebook