Enhance Ecommerce Marketing: Facebook & Google

My ecommerce store is currently running Facebook and Google marketing campaigns. However, I'm looking for expert assistance to elevate my marketing efforts.

We have an ecommerce store that sells multiple types of products like Audio CDs, Cassettes, Vinyl Records and Watches.

You must have skills in
1. Google Remarketing
2. Google Performance max
3. Facebook Remarketing
4. Facebook Advantage

Key Improvement Areas:
- Reach and Visibility: I want to significantly increase my reach and ensure that my ads are visible to a larger audience.
- Conversion Rates: I aim to improve the conversion rates of my campaigns

Target Audience:
- Local Customers: I want to attract more local customers to my store.
- National Customers: More than local customers, I need to capture a larger market by appealing to national customers.

Ideal Skills and Experience:
- Proven experience in Facebook and Google marketing campaigns, particularly for ecommerce platforms.
- Track record of improving reach, visibility, and conversion rates.
- Understanding of marketing strategies for local and national markets (U.S. preferred).
- Ability to track, analyze, and report on campaign performance regularly.