EdTech Launch Social Media Specialist

I'm looking for a skilled social media expert to manage the launch campaign for TestBit, our new edtech platform. The primary goal is brand awareness, and we want to leverage both Instagram and YouTube for video content.

Key Responsibilities:
- Create engaging educational tutorial videos (Instagram Reels, YouTube Shorts).
- Set up and manage targeted ad campaigns on Instagram and YouTube.
- Post content on Instagram, YouTube, and LinkedIn using provided keywords.
- Monitor ad performance and engagement, optimising for conversions.

Ideal Skills & Experience:
- Proven experience in social media content creation and ad campaign management.
- Expertise with Instagram, YouTube, and LinkedIn ad platforms.
- Proficiency in video editing tools.
- Ability to target specific audiences in India.
- Bonus: Experience in EdTech or education-focused marketing.