ESG Initiatives & MBA Programs Digital Marketing

I am seeking an experienced digital marketing consultant to elevate the visibility of the ESG initiatives and MBA & masters programs at HKU Business School. The primary objective of this campaign is to enhance Awareness through social media platforms, predominantly LinkedIn and Instagram.

Key Responsibilities:
- Develop and implement a comprehensive digital marketing strategy focused on promoting ESG and HKU Business School's programs.
- Craft professional and engaging social media posts and advertisements tailored for LinkedIn and Instagram.
- Boost posts strategically to maximize reach and engagement.
- Ensure all messaging is in alignment with our ESG and academic objectives.
- Monitor, track, and report on campaign performance with actionable insights.

Ideal Candidate Profile:
- Proven track record in digital marketing and social media management.
- Familiarity with ESG and educational marketing is highly desirable.
- Exceptional ability to create compelling content for LinkedIn and Instagram.
- Strong understanding of our target audience and what resonates with them, with a focus on delivering professional, informational content.

Your content creation should predominantly focus on Informational articles, delivered in a Professional tone.