Drive Sales with Meta Ads - Expert Needed with Proven Trackrecord
Budget: ₹1,500 – ₹12,500 INR
Project Goal - Drive ~100 Amazon sales in 3 days for a romantic, premium home-decor gift product using Meta (Instagram + Facebook) Ads, with Reels as the primary format.
This is a short-term, performance-driven Valentine gifting campaign, not a branding exercise.
Target Audience
Location: T2-T5 Towns only
Age: 30–48
Profile:
Married / long-term couples
Men & women buying Valentine / anniversary gifts
Premium but emotional buyers (not Gen Z, not students)
Exclude:
18–24 age group
Students / Gen Z interests
Key Insight (Creative Direction) - This product is an emotional, last-minute Valentine gift.
It must trigger:
Male guilt
Romantic reassurance
Urgency & scarcity
We are not selling aesthetics.
We are selling “Don’t mess this up.”
Deliverables Required
Creative Execution
1 primary Reel ad (15–18 sec)
1 retargeting Reel variant
Vertical (9:16), optimized for Instagram Reels
Romantic, slightly cheeky, emotionally persuasive
Not Gen Z. Not meme-heavy. Not childish.
Ad Copy
1 primary caption for cold traffic
1 urgency-focused caption for retargeting
Minimal hashtags (3–5 max)
Meta Ads Setup & Execution
Freelancer to:
Set up Meta Ads Manager
Launch Sales objective campaign
Use manual placements
Optimize for Instagram Reels + Feeds
Set up:
Cold audience ad set
Retargeting ad set (IG engagers / video viewers)
Budget & Timeline
Total duration: 3 days
Daily budget: To be approved (expect aggressive spend)
Optimization: Daily monitoring, killing underperforming ads fast
Performance Benchmarks
CTR target: ≥1%
Focus on:
Saves
Comments
Profile clicks
Scale only ads showing clear buying intent
Success Definition
Clear traction within first 24 hours
Strong engagement from 30+ audience
Noticeable sales velocity within 72 hours
Communication & Reporting
Key observations
Fast iteration mindset required
Ideal Freelancer Profile
Proven Meta Ads experience for Amazon / D2C products
Strong understanding of emotion-driven conversion
Comfortable working under tight timelines
Performance-first, ego-free execution
This is a short-term, performance-driven Valentine gifting campaign, not a branding exercise.
Target Audience
Location: T2-T5 Towns only
Age: 30–48
Profile:
Married / long-term couples
Men & women buying Valentine / anniversary gifts
Premium but emotional buyers (not Gen Z, not students)
Exclude:
18–24 age group
Students / Gen Z interests
Key Insight (Creative Direction) - This product is an emotional, last-minute Valentine gift.
It must trigger:
Male guilt
Romantic reassurance
Urgency & scarcity
We are not selling aesthetics.
We are selling “Don’t mess this up.”
Deliverables Required
Creative Execution
1 primary Reel ad (15–18 sec)
1 retargeting Reel variant
Vertical (9:16), optimized for Instagram Reels
Romantic, slightly cheeky, emotionally persuasive
Not Gen Z. Not meme-heavy. Not childish.
Ad Copy
1 primary caption for cold traffic
1 urgency-focused caption for retargeting
Minimal hashtags (3–5 max)
Meta Ads Setup & Execution
Freelancer to:
Set up Meta Ads Manager
Launch Sales objective campaign
Use manual placements
Optimize for Instagram Reels + Feeds
Set up:
Cold audience ad set
Retargeting ad set (IG engagers / video viewers)
Budget & Timeline
Total duration: 3 days
Daily budget: To be approved (expect aggressive spend)
Optimization: Daily monitoring, killing underperforming ads fast
Performance Benchmarks
CTR target: ≥1%
Focus on:
Saves
Comments
Profile clicks
Scale only ads showing clear buying intent
Success Definition
Clear traction within first 24 hours
Strong engagement from 30+ audience
Noticeable sales velocity within 72 hours
Communication & Reporting
Key observations
Fast iteration mindset required
Ideal Freelancer Profile
Proven Meta Ads experience for Amazon / D2C products
Strong understanding of emotion-driven conversion
Comfortable working under tight timelines
Performance-first, ego-free execution