Digital Marketing Specialist for IT Training
Budget: $2 – $8 USD
I'm seeking a skilled Digital Marketing Freelancer to boost job conversions for our online IT training programs (SAP, Java, QA, .NET, etc.) across U.S. markets, primarily on Instagram.
Key Responsibilities:
- Run targeted Instagram ads.
- Create high-converting image ad creatives and landing pages tailored for U.S. audiences.
- Develop lead generation strategies for job placement and upskilling programs.
- Set up and optimize ad campaigns with specific goals: leads, enrollments, and job conversions.
- Track campaign performance (CTR, CPL, ROAS) and provide regular performance reports.
- Work closely with our team to align marketing efforts with enrollment deadlines and intake periods.
- Provide strategic input to improve conversions through retargeting, A/B testing, and audience segmentation.
Ideal Skills & Experience:
- Proven track record in managing Instagram ad campaigns.
- Strong creative skills for developing engaging image-based ad content.
- Experience in lead generation for educational programs.
- Analytical mindset to track and report on key performance metrics.
- Familiarity with the U.S. market, especially Texas, California, New York, and Illinois.
- Excellent communication skills for team collaboration.
Please share your relevant portfolio and experience. Looking forward to your proposals!
Key Responsibilities:
- Run targeted Instagram ads.
- Create high-converting image ad creatives and landing pages tailored for U.S. audiences.
- Develop lead generation strategies for job placement and upskilling programs.
- Set up and optimize ad campaigns with specific goals: leads, enrollments, and job conversions.
- Track campaign performance (CTR, CPL, ROAS) and provide regular performance reports.
- Work closely with our team to align marketing efforts with enrollment deadlines and intake periods.
- Provide strategic input to improve conversions through retargeting, A/B testing, and audience segmentation.
Ideal Skills & Experience:
- Proven track record in managing Instagram ad campaigns.
- Strong creative skills for developing engaging image-based ad content.
- Experience in lead generation for educational programs.
- Analytical mindset to track and report on key performance metrics.
- Familiarity with the U.S. market, especially Texas, California, New York, and Illinois.
- Excellent communication skills for team collaboration.
Please share your relevant portfolio and experience. Looking forward to your proposals!