Digital Marketing Specialist

Job ID: 36411367

Budget: $2 – $8 USD

We are seeking a highly motivated Digital Marketing/Lead Generation Specialist to join our team. The ideal candidate will be responsible for developing and executing digital marketing campaigns that generate leads for our digital consultancy. You will work closely with the sales team to develop strategies that increase brand awareness, drive traffic to our website, and generate quality leads.

Key Responsibilities:
Develop and implement digital marketing campaigns that generate leads for the company
Analyze market trends and customer behavior to identify areas for growth
Work closely with the sales team to develop strategies to improve lead quality and conversion rates
Create and manage paid advertising campaigns across various platforms, including Google AdWords, LinkedIn, and Facebook
Optimize landing pages and website content to improve user experience and lead conversion rates
Develop and manage content marketing campaigns to nurture leads and keep them engaged
Use marketing automation tools to track and analyze campaign performance and adjust strategies as necessary
Monitor industry trends and stay up-to-date on new digital marketing techniques and technologies
Collaborate with the content team to develop high-quality, engaging content that drives traffic and generates leads

Qualifications:
Bachelor's degree in marketing, communications, or a related field
At least 3-5 years of experience in digital marketing and lead generation
Strong knowledge of digital marketing tactics and techniques, including SEO, PPC, social media, and email marketing
Experience with marketing automation tools, such as HubSpot or Marketo
Experience in a startup and corporate environment
Excellent analytical and problem-solving skills
Strong written and verbal communication skills
Ability to work independently and manage multiple projects simultaneously
Results-driven with a proven track record of delivering high-quality leads
Passion for staying up-to-date on the latest digital marketing trends and technologies