Digital Marketing Specialist

Job ID: 36262887

Budget: $30 – $250 USD

We’re a startup company that operates in Edtech sector in Morocco. We’re running an online tutoring platform that connects people who want to learn an academic subject, language or other activities with qualified teachers, for private one-on-one or group lessons through video conferencing.
We are looking for an experienced Digital Marketing Specialist to manage our digital marketing and social media operations including the following services:
• Search Engine Optimization
• Optimize our Social Media accounts in the platforms (Facebook, Instagram, TikTok, YouTube LinkedIn) to increase page likes and subscribers, website traffic, brand awareness, lead generation, etc.
• Develop customized strategies to achieve our goals.
• Design attractive, professional, and personalized content and posts related to our niche.
• Develop key metrics and calendars.
• Research and create best trending hashtags and keywords for our niche.
• Schedule every post/video you create.
• Perform a competitive analysis.

Our target users are French and Arabic speakers.

We’re targeting students in K12, but our primary focus is on high school students.