Digital Marketing Expert(s) Required

We are an eCommerce company, based in Livermore CA, looking for a digital marketing expert (or a team of experts) to work on our in-house projects. One of the assignments centers on InstantBasketball.com, which is a subscription based streaming service of basketball training videos for coaches and players.

We are looking for an individual or a team of marketing experts who can help us in the planning and execution of aggressive strategies to reach our target audience and establish and increase our subscriber base. Entire marketing program will be carried out with the Instantbasketball team to achieve the project goals.

Responsibilities and duties include:

Create Facebook Ads (in-depth knowledge of Facebook Pixel and Facebook retargeting)
Create Youtube ads
Create strategies for Youtube promotion/endorsements/influencer marketing
Create and manage Google tag manager
Create and review Google Analytics
Create Google Ad Campaigns
Manage paid ads conversion tracking
Create in-depth and comprehensive paid campaign strategy within multiple ad platform
On-going optimization of Google, Facebook, and Instagram campaigns
On-going revisions of landing pages to improve ad conversion rates
On-going creation of new Google, Facebook, and Instagram campaigns
Design of creatives and landing pages for ads/campaigns
Identifying other potential paid marketing platforms for our niche
Identifying and setting up Sales Funnels
SEO, keyword search/analysis, SEO backlinks
Writing blogs and articles using SEO techniques
Update website pages/description based on SEO keyword analysis
Organic traffic ideas
Business directories listings
Press Releases
Social Media Accounts Management
Email Marketing
Campaign budget and goals management and analysis