Digital Marketing Consultant
Budget: $50 – $0 USD
DIGITAL MARKETING CONSULTANT – GRANDE COSMETICS
ABOUT US
The Grande Cosmetics brand debuted in 2008 with a single product, GrandeLASH-MD, and a vision that every woman should feel glamorous every day. Today, the Grande Cosmetics product line has expanded to over 40 products that not only help women achieve longer and more youthful looking lashes, but also bolder brows, plumper limps and fuller looking hair. Providing dual function “cosmetics with benefits” is what Grande is all about.
DESCRIPTION
Grande Cosmetics (“Grande”) seeks an experienced independent contractor to work on a freelance basis as a Digital Marketing Consultant. The Digital Marketing Consultant will be expected to complete digital marketing projects and assignments as specified by Grande. The Digital Marketing Consultant will be responsible for completing projects by stipulated deadlines.
RESPONSIBILITIES INCLUDE (BUT NOT LIMITED TO)
Create and manage digital advertising campaigns on Amazon, Google and other paid search engines and platforms, including pay-per-click creation, strategy, optimization, execution strategies, keyword research, ad testing, competitor research, and analysis, etc.
Support Grande’s digital marketing efforts across paid search, natural search, affiliate, display and paid social
Conduct data analysis to uncover trends, patterns, and insights into customer business data
Drive LTV of customers
Develop full funnel marketing strategies to meet Grande’s financial goals
Understand Amazon’s A9 algorithm and optimized product listings and make recommendations to improve product visibility and rankings
Manage channel budgets and forecasting
Identify opportunities for efficiencies for both owned and paid growth
Other projects as specified by Grande
QUALIFICATIONS:
Ability to meet deadlines
Experience managing ad spends directly in platforms to include Amazon Vendor and/or Seller Central, Google, Bing, Facebook, Instagram, TikTok, YouTube, Snapchat, etc.
Demonstrated ability to work with external agencies and delivering actionable insights and results
Driven to improve the performance of Grande’s digital marketing efforts across all platforms, partners and agencies
Strong critical thinking and problem-solving skills
Excellent verbal and written communication skills
Strong analytics skills
Ability to work independently
Ability prioritize and manage your own schedule
Bachelor’s degree in marketing or related field
3+ years of experience in marketing or related role ideally within a multi-channel retailer or agency
Hands-on experience with Amazon Advertising (previously AMS), Google, Bing, Facebook, Instagram, TikTok, YouTube, Snapchat, etc.
Experience working with direct response campaigns
ABOUT US
The Grande Cosmetics brand debuted in 2008 with a single product, GrandeLASH-MD, and a vision that every woman should feel glamorous every day. Today, the Grande Cosmetics product line has expanded to over 40 products that not only help women achieve longer and more youthful looking lashes, but also bolder brows, plumper limps and fuller looking hair. Providing dual function “cosmetics with benefits” is what Grande is all about.
DESCRIPTION
Grande Cosmetics (“Grande”) seeks an experienced independent contractor to work on a freelance basis as a Digital Marketing Consultant. The Digital Marketing Consultant will be expected to complete digital marketing projects and assignments as specified by Grande. The Digital Marketing Consultant will be responsible for completing projects by stipulated deadlines.
RESPONSIBILITIES INCLUDE (BUT NOT LIMITED TO)
Create and manage digital advertising campaigns on Amazon, Google and other paid search engines and platforms, including pay-per-click creation, strategy, optimization, execution strategies, keyword research, ad testing, competitor research, and analysis, etc.
Support Grande’s digital marketing efforts across paid search, natural search, affiliate, display and paid social
Conduct data analysis to uncover trends, patterns, and insights into customer business data
Drive LTV of customers
Develop full funnel marketing strategies to meet Grande’s financial goals
Understand Amazon’s A9 algorithm and optimized product listings and make recommendations to improve product visibility and rankings
Manage channel budgets and forecasting
Identify opportunities for efficiencies for both owned and paid growth
Other projects as specified by Grande
QUALIFICATIONS:
Ability to meet deadlines
Experience managing ad spends directly in platforms to include Amazon Vendor and/or Seller Central, Google, Bing, Facebook, Instagram, TikTok, YouTube, Snapchat, etc.
Demonstrated ability to work with external agencies and delivering actionable insights and results
Driven to improve the performance of Grande’s digital marketing efforts across all platforms, partners and agencies
Strong critical thinking and problem-solving skills
Excellent verbal and written communication skills
Strong analytics skills
Ability to work independently
Ability prioritize and manage your own schedule
Bachelor’s degree in marketing or related field
3+ years of experience in marketing or related role ideally within a multi-channel retailer or agency
Hands-on experience with Amazon Advertising (previously AMS), Google, Bing, Facebook, Instagram, TikTok, YouTube, Snapchat, etc.
Experience working with direct response campaigns