Conversion Tracking for Meta Messenger Ads

Job ID: 39104426

Budget: $15 – $30 USD

I run Meta ads using the "Send Message" objective. Due to GDPR regulations in my EU campaigns, the “Results” and “Cost per Result” metrics aren’t showing up correctly. I need an expert to help set up accurate tracking for actual Messenger conversations. The goal is to track when a user clicks my ad and starts a chat on Facebook Messenger.

Key Points:
• Current click tracking (Unique & Link Clicks) isn’t aligning with real conversation starts.
• “Send Message” metrics are showing zero, despite receiving messages.
• I’ve already set up a Data Source in Meta Event Manager, but it’s not capturing activity.
• The ideal solution may involve implementing the Conversions API or custom event tracking to accurately capture Messenger conversation conversions.

Required Skills: Digital Marketing, Facebook Advertising, Conversion Tracking, Analytics, API Integration.

Timeline: 2 days
Budget: $30 (Fixed-price)