PR Campaign for New Political Candidate -- 2

Political PR Agency Required for Patiala MLA Election Campaign (India)


Project Description

We are looking for an experienced Political PR & Election Campaign Agency to build the public image and communication strategy for a new political candidate contesting the Punjab Assembly Election from Patiala.

The candidate is a new public face, so the objective is to create strong name recognition, credibility, and positive public engagement over the coming months.

Scope of Work

1. Political Branding

Candidate identity development
Brand positioning
Slogan and messaging
Visual identity guidelines

2. Public Relations

Press release writing
Local media outreach
Newspaper coverage
TV & digital media coordination
Journalist relationship management

3. Social Media Management

Facebook
Instagram
YouTube
X (Twitter)
WhatsApp communication strategy
Content Required
Daily social media posts
Reels
Short videos
Speech writing
Public meeting content
Issue-based campaigns
Local Patiala-focused content
Ground Campaign Strategy
Ward-wise communication plan
Booth-level awareness strategy
Volunteer communication
Public feedback collection
Reputation management
Research
Opponent analysis
Public sentiment analysis
Patiala local issues research
Media monitoring
Requirements
Previous experience in political campaigns (preferred)
Portfolio of election campaigns
Team for media, content, design, and PR
Ability to work with legal and ethical election communication
Deliverables
Complete PR strategy
Monthly content calendar
Weekly performance reports
Media coverage reports
Brand guidelines
Crisis communication plan
Duration

6–8 Months

Budget

Please submit your proposal with:

Monthly pricing
Team structure
Previous political campaign experience
Case studies
Timeline