App User Acquisition Strategy

We are seeking a professional to help revitalize and strengthen our 12-year-old app, which has been downloaded over 20 million times. Over the years, numerous competitors have developed similar applications, and our goal is to boost the number of downloads and expand our user base once again. The app is entirely in Turkish and caters almost exclusively to the Turkish-speaking audience.

**Key Responsibilities:**

- Develop and implement a user acquisition strategy focusing on various channels, including:

 - Social media advertising (primarily on Facebook and Instagram)
 - SEO and content marketing
 - Influencer partnerships
 - App Store Optimization (ASO)
 - Paid advertisements

Your expertise in these areas will be crucial for the success of this project. Prior experience in app promotion and a proven track record of increasing app downloads are highly desirable.

**Skills Required:**

- Social Media Marketing
- SEO
- Content Marketing
- Influencer Marketing
- App Store Optimization
- Paid Advertising

An understanding of how to effectively leverage Facebook and Instagram for app promotion is essential. Please provide examples of previous work in your proposal.

The target demographic for the app includes Turkey and Turkish language speakers. The user acquisition strategy can include more aggressive and diverse paid advertisement campaigns. The primary goal timeframe for seeing an increase in app downloads is within 1-3 months.