Meta CAPI Setup via GTM
Budget: ₹600 – ₹1,500 INR
I need an expert to finish wiring Facebook’s Conversion API through Google Tag Manager so that every key action on my site is captured reliably. My main objective is to track website conversions, with particular emphasis on sales transactions and lead-form submissions.
The basic GTM container already fires a few browser events, but the server-side and CAPI pieces are only partially in place. I’m looking for someone who can tidy the current tags, map the correct parameters, and push clean, deduplicated events to Facebook Events Manager.
What I expect from you:
• Audit the existing GTM setup, identify missing or misconfigured triggers, variables, and data layers.
• Configure server-side tagging (or an equivalent method) to send Purchase and Lead events through the Conversion API, including all recommended parameters (event_id, value, currency, email/phone hashed, etc.).
• Implement browser–server event deduplication to keep reporting accurate.
• Test end-to-end: confirm that events appear in Events Manager with “Received Server & Browser” status and no quality warnings.
• Provide a short hand-over note so I can maintain or extend the setup later.
If this matches your expertise and you’ve handled similar CAPI-via-GTM projects before, let’s talk so we can get accurate data flowing as soon as possible.
The basic GTM container already fires a few browser events, but the server-side and CAPI pieces are only partially in place. I’m looking for someone who can tidy the current tags, map the correct parameters, and push clean, deduplicated events to Facebook Events Manager.
What I expect from you:
• Audit the existing GTM setup, identify missing or misconfigured triggers, variables, and data layers.
• Configure server-side tagging (or an equivalent method) to send Purchase and Lead events through the Conversion API, including all recommended parameters (event_id, value, currency, email/phone hashed, etc.).
• Implement browser–server event deduplication to keep reporting accurate.
• Test end-to-end: confirm that events appear in Events Manager with “Received Server & Browser” status and no quality warnings.
• Provide a short hand-over note so I can maintain or extend the setup later.
If this matches your expertise and you’ve handled similar CAPI-via-GTM projects before, let’s talk so we can get accurate data flowing as soon as possible.