Fine-tune Facebook Pixel & Conversions API on Wix

Job ID: 39619952

Budget: $30 – $50 USD

Title: Configure Facebook Pixel + Conversions API (Advanced Matching) on Wix


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Description:

I need assistance configuring Facebook Pixel and Conversions API to ensure customer data is sent with all events, including the Purchase event, using best practices for Advanced Matching.

Important Note:
Please note that event fragmentation (segmentation) is clearly occurring through Wix, but the required customer data is not being sent with the events. This must be fixed.


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Scope of Work

Send customer data with every event (Pixel + CAPI):

fbclid (capture from URL)

Email

Phone number (with country code)

Country

State/Region

First name / Last name


Data Handling & Matching

Hash required customer data (SHA-256) before sending where applicable.

Include unique Event IDs for deduplication between Pixel and CAPI.

Properly format and send fbc values when available.


UI / Form Adjustments (Wix)

Always show a required Email field (even if the user is logged in; currently hidden when logged in — must be visible to capture email for matching/Madgicx optimization).

ZIP Code: remove or make optional (not used in my country).

Phone field: require a country code selector limited to: +972, +970.


Event Quality & Consistency

Ensure the same customer parameters are sent with Purchase as with other key events (e.g., PageView, AddToCart, etc.).

Review newly added site interaction events (e.g., Chat Open / Chat Close) and advise how they should be tracked and why.


Technical Implementation Notes

Use JavaScript in Wix to capture fbclid from URL parameters and store it in localStorage.

Retrieve and include stored values when firing Pixel and/or CAPI events.

Confirm proper sequencing so deduplication works (Event Name + Event ID).



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What to Include in Your Proposal

Please respond with:

1. Your fixed price (I will compare offers; choosing best value: lowest cost + strongest experience).


2. Estimated time to complete (expected ≈1–2 hours if you know Wix + Meta tracking).


3. Confirmation you can start today.


4. Brief note on your experience with Facebook Pixel, CAPI, Advanced Matching, and Wix custom code.


5. One example of a similar implementation (screenshot or short explanation).




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Selection Criteria

I will select the freelancer who offers:

Competitive (low) price.

Proven experience with Meta Pixel/CAPI + Wix.

Ability to start immediately and deliver quickly.

Clear communication.