looking for expert in shopify and facebook ad expert(you must have porfolio)

I operate a Shopify store that sells a mix of physical items and instant-download digital products. After a few trial campaigns inside Meta Ads Manager I only reached break-even at best, so I’m bringing in a specialist with a solid portfolio to lift conversions and scale revenue.

Your mission is singular: increase sales through Facebook & Instagram ads while keeping acquisition costs healthy. I already have the pixel installed and events firing, but the data could use an audit before we start fresh campaigns. Creative assets (product photos, short clips) are available; you can request more if specific formats are required.

Key deliverables:
• Full audit of my current Meta account, pixel events, and Shopify tracking
• Written strategy outlining target audiences, funnel structure, budget pacing, and projected ROAS milestones
• Build and launch conversion-focused campaigns (CBO/ABO as you see fit) with at least two creative variants per ad set
• Ongoing optimisation for seven days post-launch plus a concise report summarising spend, sales generated, and next steps

If you’ve guided other Shopify stores from “limited success” to profitable scaling, show me those numbers or screen grabs in your bid.